---
_id: '6032'
author:
- first_name: Christian
  full_name: Haas, Christian
  last_name: Haas
- first_name: Tim
  full_name: Kampe, Tim
  id: '222105'
  last_name: Kampe
  orcid: 0000-0003-1217-1360
  orcid_put_code_url: https://api.orcid.org/v2.0/0000-0003-1217-1360/work/186977134
citation:
  alphadin: '<span style="font-variant:small-caps;">Haas, Christian</span> ; <span
    style="font-variant:small-caps;">Kampe, Tim</span>: KI im Content Marketing -
    Auswirkungen, Potentiale und Optionen für Unternehmen am Beispiel der Website.
    In: <i>KI@HSBI Kongress 2025 „Zukunft im Fokus“, Bielefeld, 03.06.</i>, 2025'
  ama: 'Haas C, Kampe T. KI im Content Marketing - Auswirkungen, Potentiale und Optionen
    für Unternehmen am Beispiel der Website. In: <i>KI@HSBI Kongress 2025 „Zukunft
    Im Fokus“, Bielefeld, 03.06.</i> ; 2025.'
  apa: Haas, C., &#38; Kampe, T. (2025). KI im Content Marketing - Auswirkungen, Potentiale
    und Optionen für Unternehmen am Beispiel der Website. In <i>KI@HSBI Kongress 2025
    „Zukunft im Fokus“, Bielefeld, 03.06.</i> Bielefeld.
  bibtex: '@inproceedings{Haas_Kampe_2025, title={KI im Content Marketing - Auswirkungen,
    Potentiale und Optionen für Unternehmen am Beispiel der Website}, booktitle={KI@HSBI
    Kongress 2025 „Zukunft im Fokus“, Bielefeld, 03.06.}, author={Haas, Christian
    and Kampe, Tim}, year={2025} }'
  chicago: Haas, Christian, and Tim Kampe. “KI Im Content Marketing - Auswirkungen,
    Potentiale Und Optionen Für Unternehmen Am Beispiel Der Website.” In <i>KI@HSBI
    Kongress 2025 „Zukunft Im Fokus“, Bielefeld, 03.06.</i>, 2025.
  ieee: C. Haas and T. Kampe, “KI im Content Marketing - Auswirkungen, Potentiale
    und Optionen für Unternehmen am Beispiel der Website,” in <i>KI@HSBI Kongress
    2025 „Zukunft im Fokus“, Bielefeld, 03.06.</i>, Bielefeld, 2025.
  mla: Haas, Christian, and Tim Kampe. “KI Im Content Marketing - Auswirkungen, Potentiale
    Und Optionen Für Unternehmen Am Beispiel Der Website.” <i>KI@HSBI Kongress 2025
    „Zukunft Im Fokus“, Bielefeld, 03.06.</i>, 2025.
  short: 'C. Haas, T. Kampe, in: KI@HSBI Kongress 2025 „Zukunft Im Fokus“, Bielefeld,
    03.06., 2025.'
conference:
  end_date: 2025-06-03
  location: Bielefeld
  name: KI@HSBI Kongress 2025 „Zukunft im Fokus“
  start_date: 2025-06-03
date_created: 2025-06-30T20:20:03Z
date_updated: 2026-03-17T15:29:25Z
keyword:
- Künstliche Intelligenz
- Content-Marketing
- Website
- Marketingcontrolling
language:
- iso: eng
publication: KI@HSBI Kongress 2025 „Zukunft im Fokus“, Bielefeld, 03.06.
status: public
title: KI im Content Marketing - Auswirkungen, Potentiale und Optionen für Unternehmen
  am Beispiel der Website
type: conference
user_id: '222105'
year: '2025'
...
---
_id: '485'
author:
- first_name: Meinald T.
  full_name: Thielsch, Meinald T.
  last_name: Thielsch
- first_name: Ronja
  full_name: Engel, Ronja
  last_name: Engel
- first_name: Gerrit
  full_name: Hirschfeld, Gerrit
  id: '234690'
  last_name: Hirschfeld
  orcid: 0000-0003-2143-4564
  orcid_put_code_url: https://api.orcid.org/v2.0/0000-0003-2143-4564/work/176176448
citation:
  alphadin: '<span style="font-variant:small-caps;">Thielsch, Meinald T.</span> ;
    <span style="font-variant:small-caps;">Engel, Ronja</span> ; <span style="font-variant:small-caps;">Hirschfeld,
    Gerrit</span>: Expected usability is not a valid indicator of experienced usability.
    In: <i>PeerJ Computer Science</i> Bd. 1 (2015), Nr. e19, S. 1–19'
  ama: Thielsch MT, Engel R, Hirschfeld G. Expected usability is not a valid indicator
    of experienced usability. <i>PeerJ Computer Science</i>. 2015;1(e19):1-19. doi:<a
    href="https://doi.org/10.7717/peerj-cs.19">10.7717/peerj-cs.19</a>
  apa: Thielsch, M. T., Engel, R., &#38; Hirschfeld, G. (2015). Expected usability
    is not a valid indicator of experienced usability. <i>PeerJ Computer Science</i>,
    <i>1</i>(e19), 1–19. <a href="https://doi.org/10.7717/peerj-cs.19">https://doi.org/10.7717/peerj-cs.19</a>
  bibtex: '@article{Thielsch_Engel_Hirschfeld_2015, title={Expected usability is not
    a valid indicator of experienced usability}, volume={1}, DOI={<a href="https://doi.org/10.7717/peerj-cs.19">10.7717/peerj-cs.19</a>},
    number={e19}, journal={PeerJ Computer Science}, author={Thielsch, Meinald T. and
    Engel, Ronja and Hirschfeld, Gerrit}, year={2015}, pages={1–19} }'
  chicago: 'Thielsch, Meinald T., Ronja Engel, and Gerrit Hirschfeld. “Expected Usability
    Is Not a Valid Indicator of Experienced Usability.” <i>PeerJ Computer Science</i>
    1, no. e19 (2015): 1–19. <a href="https://doi.org/10.7717/peerj-cs.19">https://doi.org/10.7717/peerj-cs.19</a>.'
  ieee: M. T. Thielsch, R. Engel, and G. Hirschfeld, “Expected usability is not a
    valid indicator of experienced usability,” <i>PeerJ Computer Science</i>, vol.
    1, no. e19, pp. 1–19, 2015.
  mla: Thielsch, Meinald T., et al. “Expected Usability Is Not a Valid Indicator of
    Experienced Usability.” <i>PeerJ Computer Science</i>, vol. 1, no. e19, 2015,
    pp. 1–19, doi:<a href="https://doi.org/10.7717/peerj-cs.19">10.7717/peerj-cs.19</a>.
  short: M.T. Thielsch, R. Engel, G. Hirschfeld, PeerJ Computer Science 1 (2015) 1–19.
date_created: 2019-05-28T12:24:28Z
date_updated: 2026-03-17T15:29:07Z
doi: 10.7717/peerj-cs.19
intvolume: '         1'
issue: e19
keyword:
- Usability
- Aesthetics
- First impression
- Website evaluation
- Website
language:
- iso: eng
main_file_link:
- open_access: '1'
oa: '1'
page: 1-19
publication: PeerJ Computer Science
publication_identifier:
  issn:
  - 2376-5992
status: public
title: Expected usability is not a valid indicator of experienced usability
type: journal_article
user_id: '35437'
volume: 1
year: '2015'
...
---
_id: '468'
author:
- first_name: Gerrit
  full_name: Hirschfeld, Gerrit
  id: '234690'
  last_name: Hirschfeld
  orcid: 0000-0003-2143-4564
  orcid_put_code_url: https://api.orcid.org/v2.0/0000-0003-2143-4564/work/176195437
- first_name: M.
  full_name: Thielsch, M.
  last_name: Thielsch
citation:
  alphadin: '<span style="font-variant:small-caps;">Hirschfeld, Gerrit</span> ; <span
    style="font-variant:small-caps;">Thielsch, M.</span>: Establishing meaningful
    cut points for online user ratings. In: <i>Ergonomics</i> Bd. 58, Taylor &#38;
    Francis (2015), Nr. 2, S. 310–320'
  ama: Hirschfeld G, Thielsch M. Establishing meaningful cut points for online user
    ratings. <i>Ergonomics</i>. 2015;58(2):310-320. doi:<a href="http://dx.doi.org/10.1080/00140139.2014.965228">http://dx.doi.org/10.1080/00140139.2014.965228</a>
  apa: Hirschfeld, G., &#38; Thielsch, M. (2015). Establishing meaningful cut points
    for online user ratings. <i>Ergonomics</i>, <i>58</i>(2), 310–320. <a href="http://dx.doi.org/10.1080/00140139.2014.965228">http://dx.doi.org/10.1080/00140139.2014.965228</a>
  bibtex: '@article{Hirschfeld_Thielsch_2015, title={Establishing meaningful cut points
    for online user ratings}, volume={58}, DOI={<a href="http://dx.doi.org/10.1080/00140139.2014.965228">http://dx.doi.org/10.1080/00140139.2014.965228</a>},
    number={2}, journal={Ergonomics}, publisher={Taylor &#38; Francis}, author={Hirschfeld,
    Gerrit and Thielsch, M.}, year={2015}, pages={310–320} }'
  chicago: 'Hirschfeld, Gerrit, and M. Thielsch. “Establishing Meaningful Cut Points
    for Online User Ratings.” <i>Ergonomics</i> 58, no. 2 (2015): 310–20. <a href="http://dx.doi.org/10.1080/00140139.2014.965228">http://dx.doi.org/10.1080/00140139.2014.965228</a>.'
  ieee: G. Hirschfeld and M. Thielsch, “Establishing meaningful cut points for online
    user ratings,” <i>Ergonomics</i>, vol. 58, no. 2, pp. 310–320, 2015.
  mla: Hirschfeld, Gerrit, and M. Thielsch. “Establishing Meaningful Cut Points for
    Online User Ratings.” <i>Ergonomics</i>, vol. 58, no. 2, Taylor &#38; Francis,
    2015, pp. 310–20, doi:<a href="http://dx.doi.org/10.1080/00140139.2014.965228">http://dx.doi.org/10.1080/00140139.2014.965228</a>.
  short: G. Hirschfeld, M. Thielsch, Ergonomics 58 (2015) 310–320.
date_created: 2019-05-28T12:24:25Z
date_updated: 2026-03-17T15:29:04Z
doi: http://dx.doi.org/10.1080/00140139.2014.965228
intvolume: '        58'
issue: '2'
keyword:
- aesthetics
- website evaluation
- first impressionglobal ratings
- VisAWI
language:
- iso: eng
page: 310-320
publication: Ergonomics
publication_identifier:
  eissn:
  - 1366-5847
  issn:
  - 0014-0139
publisher: Taylor & Francis
status: public
title: Establishing meaningful cut points for online user ratings
type: journal_article
user_id: '35437'
volume: 58
year: '2015'
...