@inproceedings{3128,
  author       = {Starke, Eliza and Stegemann, Manuel and Linde, Janine Julia and Krafft, Manfred},
  keywords     = {value-based advertising, advertising effectiveness, eco-tourism, sustainability marketing},
  location     = {Istanbul},
  title        = {{How to Communicate Sustainability in Tourism: Examining Value-Based Drivers for Advertising Effectiveness}},
  year         = {2022},
}