[{"urn":"urn:nbn:de:hbz:bi10-31281","keyword":["value-based advertising","advertising effectiveness","eco-tourism","sustainability marketing"],"user_id":"216459","type":"conference","file":[{"content_type":"application/pdf","file_size":1489877,"file_name":"Paper_ABAC_Conference_2022_reviewed.pdf","creator":"mstegemann3","date_created":"2023-05-31T19:46:21Z","success":1,"date_updated":"2023-05-31T19:46:21Z","access_level":"open_access","relation":"main_file","file_id":"3129"}],"oa":"1","has_accepted_license":"1","file_date_updated":"2023-05-31T19:46:21Z","title":"How to Communicate Sustainability in Tourism: Examining Value-Based Drivers for Advertising Effectiveness","date_created":"2023-05-31T19:47:35Z","quality_controlled":"1","language":[{"iso":"eng"}],"year":"2022","_id":"3128","date_updated":"2026-03-17T15:28:41Z","conference":{"start_date":"2022-11-18","end_date":"2022-11-18","location":"Istanbul","name":"Annual Business Administration Conference"},"status":"public","citation":{"apa":"Starke, E., Stegemann, M., Linde, J. J., &#38; Krafft, M. (2022). How to Communicate Sustainability in Tourism: Examining Value-Based Drivers for Advertising Effectiveness. Presented at the Annual Business Administration Conference, Istanbul.","bibtex":"@inproceedings{Starke_Stegemann_Linde_Krafft_2022, title={How to Communicate Sustainability in Tourism: Examining Value-Based Drivers for Advertising Effectiveness}, author={Starke, Eliza and Stegemann, Manuel and Linde, Janine Julia and Krafft, Manfred}, year={2022} }","alphadin":"<span style=\"font-variant:small-caps;\">Starke, Eliza</span> ; <span style=\"font-variant:small-caps;\">Stegemann, Manuel</span> ; <span style=\"font-variant:small-caps;\">Linde, Janine Julia</span> ; <span style=\"font-variant:small-caps;\">Krafft, Manfred</span>: How to Communicate Sustainability in Tourism: Examining Value-Based Drivers for Advertising Effectiveness. In: , 2022","ieee":"E. Starke, M. Stegemann, J. J. Linde, and M. Krafft, “How to Communicate Sustainability in Tourism: Examining Value-Based Drivers for Advertising Effectiveness,” presented at the Annual Business Administration Conference, Istanbul, 2022.","ama":"Starke E, Stegemann M, Linde JJ, Krafft M. How to Communicate Sustainability in Tourism: Examining Value-Based Drivers for Advertising Effectiveness. In: ; 2022.","mla":"Starke, Eliza, et al. <i>How to Communicate Sustainability in Tourism: Examining Value-Based Drivers for Advertising Effectiveness</i>. 2022.","short":"E. Starke, M. Stegemann, J.J. Linde, M. Krafft, in: 2022.","chicago":"Starke, Eliza, Manuel Stegemann, Janine Julia Linde, and Manfred Krafft. “How to Communicate Sustainability in Tourism: Examining Value-Based Drivers for Advertising Effectiveness,” 2022."},"author":[{"last_name":"Starke","full_name":"Starke, Eliza","first_name":"Eliza"},{"first_name":"Manuel","id":"245919","full_name":"Stegemann, Manuel","last_name":"Stegemann"},{"first_name":"Janine Julia","full_name":"Linde, Janine Julia","last_name":"Linde"},{"first_name":"Manfred","last_name":"Krafft","full_name":"Krafft, Manfred"}]}]