---
_id: '3128'
author:
- first_name: Eliza
  full_name: Starke, Eliza
  last_name: Starke
- first_name: Manuel
  full_name: Stegemann, Manuel
  id: '245919'
  last_name: Stegemann
- first_name: Janine Julia
  full_name: Linde, Janine Julia
  last_name: Linde
- first_name: Manfred
  full_name: Krafft, Manfred
  last_name: Krafft
citation:
  alphadin: '<span style="font-variant:small-caps;">Starke, Eliza</span> ; <span style="font-variant:small-caps;">Stegemann,
    Manuel</span> ; <span style="font-variant:small-caps;">Linde, Janine Julia</span>
    ; <span style="font-variant:small-caps;">Krafft, Manfred</span>: How to Communicate
    Sustainability in Tourism: Examining Value-Based Drivers for Advertising Effectiveness.
    In: , 2022'
  ama: 'Starke E, Stegemann M, Linde JJ, Krafft M. How to Communicate Sustainability
    in Tourism: Examining Value-Based Drivers for Advertising Effectiveness. In: ;
    2022.'
  apa: 'Starke, E., Stegemann, M., Linde, J. J., &#38; Krafft, M. (2022). How to Communicate
    Sustainability in Tourism: Examining Value-Based Drivers for Advertising Effectiveness.
    Presented at the Annual Business Administration Conference, Istanbul.'
  bibtex: '@inproceedings{Starke_Stegemann_Linde_Krafft_2022, title={How to Communicate
    Sustainability in Tourism: Examining Value-Based Drivers for Advertising Effectiveness},
    author={Starke, Eliza and Stegemann, Manuel and Linde, Janine Julia and Krafft,
    Manfred}, year={2022} }'
  chicago: 'Starke, Eliza, Manuel Stegemann, Janine Julia Linde, and Manfred Krafft.
    “How to Communicate Sustainability in Tourism: Examining Value-Based Drivers for
    Advertising Effectiveness,” 2022.'
  ieee: 'E. Starke, M. Stegemann, J. J. Linde, and M. Krafft, “How to Communicate
    Sustainability in Tourism: Examining Value-Based Drivers for Advertising Effectiveness,”
    presented at the Annual Business Administration Conference, Istanbul, 2022.'
  mla: 'Starke, Eliza, et al. <i>How to Communicate Sustainability in Tourism: Examining
    Value-Based Drivers for Advertising Effectiveness</i>. 2022.'
  short: 'E. Starke, M. Stegemann, J.J. Linde, M. Krafft, in: 2022.'
conference:
  end_date: 2022-11-18
  location: Istanbul
  name: Annual Business Administration Conference
  start_date: 2022-11-18
date_created: 2023-05-31T19:47:35Z
date_updated: 2026-03-17T15:28:41Z
file:
- access_level: open_access
  content_type: application/pdf
  creator: mstegemann3
  date_created: 2023-05-31T19:46:21Z
  date_updated: 2023-05-31T19:46:21Z
  file_id: '3129'
  file_name: Paper_ABAC_Conference_2022_reviewed.pdf
  file_size: 1489877
  relation: main_file
  success: 1
file_date_updated: 2023-05-31T19:46:21Z
has_accepted_license: '1'
keyword:
- value-based advertising
- advertising effectiveness
- eco-tourism
- sustainability marketing
language:
- iso: eng
oa: '1'
quality_controlled: '1'
status: public
title: 'How to Communicate Sustainability in Tourism: Examining Value-Based Drivers
  for Advertising Effectiveness'
type: conference
urn: urn:nbn:de:hbz:bi10-31281
user_id: '216459'
year: '2022'
...