@inproceedings{2859,
  author       = {Rüdiger, Klaus and Cabiddu, Francesca and Lorenz, Sissy and Hartman, Holger},
  booktitle    = {Proceedings CCBC 2022 – Cross-Cultural Business Conference 2022},
  editor       = {Überwimmer , Margarethe and Füreder, Robert and Kwiatek, Piotr},
  isbn         = {978-3-8440-8625-6},
  keywords     = {B2C e-commerce, online shopping, trust mark, Germany, Italy},
  location     = {Steyr},
  pages        = {154--164},
  publisher    = {Shaker Verlag},
  title        = {{Diffusion and (mis)perception of internet trust marks in Germany and Italy – a comparative empirical analysis}},
  year         = {2022},
}