@article{6266,
  author       = {Benoit, Sabine and Merfeld, Katrin and Tunn, Vivian S.C. and Schäfers, Tobias and Andreassen, Tor Wallin},
  issn         = {01482963},
  journal      = {Journal of Business Research},
  publisher    = {Elsevier BV},
  title        = {{The B2B sharing economy: Framework, implications, and future research}},
  doi          = {10.1016/j.jbusres.2025.115244},
  volume       = {191},
  year         = {2025},
}

@inbook{5906,
  author       = {Schäfers, Tobias},
  booktitle    = {Vertrieb und Vertrag an der Schwelle zur digitalen Dienstleistungswirtschaft},
  editor       = {Albers, Gregor and Hamann, Hanjo},
  pages        = {207--215},
  publisher    = {Mohr Siebeck},
  title        = {{Sharing is Caring? Wahrnehmungen und Verhalten der Nachfrager im Rahmen zugangsbasierter Dienstleistungen}},
  doi          = {10.1628/978-3-16-164418-4},
  year         = {2025},
}

@inproceedings{5492,
  author       = {Florea, Dorian and Baliga, Ashwin and Rangarajan, Deva and Schäfers, Tobias},
  location     = {Sarajevo},
  title        = {{Customer Education in Value-Based Selling}},
  year         = {2025},
}

@article{5404,
  author       = {Schäfers, Tobias and Hülsebusch, Daniela and Cziehso, Gerrit},
  issn         = {0019-8501},
  journal      = {Industrial Marketing Management},
  pages        = {169--178},
  publisher    = {Elsevier BV},
  title        = {{“Come and visit us!”: The effects of factory tour participation on customers}},
  doi          = {10.1016/j.indmarman.2025.01.004},
  volume       = {125},
  year         = {2025},
}

@article{5405,
  author       = {Narayanamurthy, Gopalakrishnan and Jayanth, R Sai Shiva and Moser, Roger and Schäfers, Tobias and Nagendra, Narayan Prasad},
  issn         = {0925-5273},
  journal      = {International Journal of Production Economics},
  publisher    = {Elsevier BV},
  title        = {{Data-driven digital transformation for uncertainty reduction – Application of satellite imagery analytics in institutional crop credit management}},
  doi          = {10.1016/j.ijpe.2024.109498},
  volume       = {280},
  year         = {2025},
}

@inproceedings{5488,
  author       = {Eggert, Andreas and Steinhoff, Lena and Alberternst, Benedikt and Kessing, Katharina and Schäfers, Tobias and Böhm, Eva and Garnefeld, Ina and Woisetschläger, David},
  location     = {Bukarest},
  title        = {{»Relationship Marketing for Future!« Leveraging Co-Responsibilization to Enhance Sustainability}},
  year         = {2024},
}

@inproceedings{5489,
  author       = {Saracevic, Selma and Schäfers, Tobias},
  location     = {Bordeaux},
  title        = {{On-Demand Product Features: How Abstract vs. Concrete Communication Influences Consumer Reactions}},
  year         = {2024},
}

@inproceedings{5490,
  author       = {Schäfers, Tobias and Pieper, Nadine and Woisetschläger, David},
  location     = {Bordeaux},
  title        = {{AI-Based Detection of Customer Misbehavior: Passenger Reactions to Surveillance Technology in Public Transport}},
  year         = {2024},
}

@inproceedings{5491,
  author       = {Schäfers, Tobias and Saracevic, Selma},
  location     = {Amelia Island Florida},
  title        = {{»Winter Package on Demand« vs. »Seat Heating on Demand«: How the Level of Construal Influences Consumer Reactions to On-Demand Features}},
  year         = {2024},
}

@inproceedings{5187,
  author       = {Breustedt, Lukas and Schäfers, Tobias and Cziehso, Gerrit and Brinkhoff, Stefan},
  location     = {Bielefeld},
  title        = {{In-store tracking: Leveraging real-time data for targeting in brick-and-mortar retailing}},
  year         = {2024},
}

@inproceedings{5188,
  author       = {Breustedt, Lukas and Schäfers, Tobias and Cziehso, Gerrit and Brinkhoff, Stefan},
  location     = {Bordeaux},
  title        = {{Online in the store: Leveraging tracking and targeting for brick-and-mortar retailing}},
  year         = {2024},
}

@inproceedings{5189,
  author       = {Breustedt, Lukas and Schäfers, Tobias and Cziehso, Gerrit and Brinkhoff, Stefan},
  location     = {Amelia Island},
  title        = {{The duality of in-store services: Benefits of tracking and targeting for brick-and-mortar retailers}},
  year         = {2024},
}

@inproceedings{5190,
  author       = {Hülsebusch, Daniela and Cziehso, Gerrit and Schäfers, Tobias},
  location     = {Leeds},
  title        = {{“Come and Visit Us!”: The Effects of Factory Tours on Customer Loyalty}},
  year         = {2024},
}

@book{4961,
  editor       = {van der Borgh, Michel and Lindgreen, Adam and Schäfers, Tobias},
  isbn         = {9781800888524},
  pages        = {424},
  publisher    = {Edward Elgar Publishing},
  title        = {{How to Achieve Societal Impact through Engaged and Collaborative Scholarship}},
  doi          = {10.4337/9781800888531},
  year         = {2024},
}

@inbook{4962,
  author       = {Lindgreen, Adam and Di Benedetto, C. Anthony and Brodie, Roderick J. and van der Borgh, Michel and Schäfers, Tobias},
  booktitle    = {How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research},
  editor       = {van der Borgh, Michel and Lindgreen, Adam and Schäfers, Tobias},
  isbn         = {9781800888524},
  pages        = {137--148},
  publisher    = {Edward Elgar Publishing},
  title        = {{Engaging in cross-disciplinary research}},
  doi          = {10.4337/9781800888531.00016},
  year         = {2024},
}

@inbook{4963,
  author       = {Lindgreen, Adam and Di Benedetto, C. Anthony and Brodie, Roderick J. and Schäfers, Tobias},
  booktitle    = {How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research},
  editor       = {van der Borgh, Michel and Lindgreen, Adam and Schäfers, Tobias},
  isbn         = {9781800888524},
  pages        = {279--288},
  publisher    = {Edward Elgar Publishing},
  title        = {{The role of citations and other metrics to assess research quality}},
  doi          = {10.4337/9781800888531.00026},
  year         = {2024},
}

@inbook{4964,
  author       = {Lindgreen, Adam and Di Benedetto, C. Anthony and Brodie, Roderick J. and Schäfers, Tobias},
  booktitle    = {How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research},
  editor       = {van der Borgh, Michel and Lindgreen, Adam and Schäfers, Tobias},
  isbn         = {9781800888524},
  pages        = {324--332},
  publisher    = {Edward Elgar Publishing},
  title        = {{Achieving research quality}},
  doi          = {10.4337/9781800888531.00028},
  year         = {2024},
}

@inbook{4965,
  author       = {Lindgreen, Adam and Di Benedetto, C. Anthony and Brodie, Roderick J. and Naudé, Peter and Schäfers, Tobias},
  booktitle    = {How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research},
  editor       = {van der Borgh, Michel and Lindgreen, Adam and Schäfers, Tobias},
  isbn         = {9781800888524},
  pages        = {347--363},
  publisher    = {Edward Elgar Publishing},
  title        = {{Translating research into teaching}},
  doi          = {10.4337/9781800888531.00031},
  year         = {2024},
}

@inbook{4874,
  author       = {Schäfers, Tobias and Benoit, Sabine},
  booktitle    = {Elgar Encyclopedia of Pricing},
  editor       = {Hinterhuber, Andreas},
  isbn         = {9781035307302},
  pages        = {244--249},
  publisher    = {Edward Elgar Publishing},
  title        = {{Pricing in the sharing economy}},
  doi          = {10.4337/9781035307319.ch46},
  year         = {2024},
}

@inbook{4875,
  author       = {Schäfers, Tobias},
  booktitle    = {Elgar Encyclopedia of Pricing},
  editor       = {Hinterhuber, Andreas},
  isbn         = {9781035307302},
  pages        = {83--85},
  publisher    = {Edward Elgar Publishing},
  title        = {{Freemium}},
  doi          = {10.4337/9781035307319.ch13},
  year         = {2024},
}