---
_id: '6176'
alternative_id:
- '6177'
author:
- first_name: Nadine
  full_name: Schröder, Nadine
  id: '260490'
  last_name: Schröder
  orcid: 0000-0002-7190-7510
  orcid_put_code_url: https://api.orcid.org/v2.0/0000-0002-7190-7510/work/193555104
- first_name: Carsten D.
  full_name: Schultz, Carsten D.
  last_name: Schultz
- first_name: Friederike
  full_name: Paetz, Friederike
  last_name: Paetz
- first_name: Alicja
  full_name: Grzadziel, Alicja
  last_name: Grzadziel
- first_name: Melanie
  full_name: Clegg, Melanie
  last_name: Clegg
citation:
  alphadin: '<span style="font-variant:small-caps;">Schröder, Nadine</span> ; <span
    style="font-variant:small-caps;">Schultz, Carsten D.</span> ; <span style="font-variant:small-caps;">Paetz,
    Friederike</span> ; <span style="font-variant:small-caps;">Grzadziel, Alicja</span>
    ; <span style="font-variant:small-caps;">Clegg, Melanie</span>: Unraveling the
    Influence: Exploring the Role of User Generated Content Along the Customer Journey
    and Understanding Its Relevance for Research and Practice. In: <i>Schmalenbach
    Journal of Business Research</i>, Springer Science and Business Media LLC (2025)'
  ama: 'Schröder N, Schultz CD, Paetz F, Grzadziel A, Clegg M. Unraveling the Influence:
    Exploring the Role of User Generated Content Along the Customer Journey and Understanding
    Its Relevance for Research and Practice. <i>Schmalenbach Journal of Business Research</i>.
    2025. doi:<a href="https://doi.org/10.1007/s41471-025-00214-9">10.1007/s41471-025-00214-9</a>'
  apa: 'Schröder, N., Schultz, C. D., Paetz, F., Grzadziel, A., &#38; Clegg, M. (2025).
    Unraveling the Influence: Exploring the Role of User Generated Content Along the
    Customer Journey and Understanding Its Relevance for Research and Practice. <i>Schmalenbach
    Journal of Business Research</i>. <a href="https://doi.org/10.1007/s41471-025-00214-9">https://doi.org/10.1007/s41471-025-00214-9</a>'
  bibtex: '@article{Schröder_Schultz_Paetz_Grzadziel_Clegg_2025, title={Unraveling
    the Influence: Exploring the Role of User Generated Content Along the Customer
    Journey and Understanding Its Relevance for Research and Practice}, DOI={<a href="https://doi.org/10.1007/s41471-025-00214-9">10.1007/s41471-025-00214-9</a>},
    journal={Schmalenbach Journal of Business Research}, publisher={Springer Science
    and Business Media LLC}, author={Schröder, Nadine and Schultz, Carsten D. and
    Paetz, Friederike and Grzadziel, Alicja and Clegg, Melanie}, year={2025} }'
  chicago: 'Schröder, Nadine, Carsten D. Schultz, Friederike Paetz, Alicja Grzadziel,
    and Melanie Clegg. “Unraveling the Influence: Exploring the Role of User Generated
    Content Along the Customer Journey and Understanding Its Relevance for Research
    and Practice.” <i>Schmalenbach Journal of Business Research</i>, 2025. <a href="https://doi.org/10.1007/s41471-025-00214-9">https://doi.org/10.1007/s41471-025-00214-9</a>.'
  ieee: 'N. Schröder, C. D. Schultz, F. Paetz, A. Grzadziel, and M. Clegg, “Unraveling
    the Influence: Exploring the Role of User Generated Content Along the Customer
    Journey and Understanding Its Relevance for Research and Practice,” <i>Schmalenbach
    Journal of Business Research</i>, 2025.'
  mla: 'Schröder, Nadine, et al. “Unraveling the Influence: Exploring the Role of
    User Generated Content Along the Customer Journey and Understanding Its Relevance
    for Research and Practice.” <i>Schmalenbach Journal of Business Research</i>,
    Springer Science and Business Media LLC, 2025, doi:<a href="https://doi.org/10.1007/s41471-025-00214-9">10.1007/s41471-025-00214-9</a>.'
  short: N. Schröder, C.D. Schultz, F. Paetz, A. Grzadziel, M. Clegg, Schmalenbach
    Journal of Business Research (2025).
date_created: 2025-09-09T09:15:39Z
date_updated: 2026-03-17T15:29:27Z
department:
- _id: 4b2dc5c9-bee3-11eb-b75f-ecc80f94fb21
doi: 10.1007/s41471-025-00214-9
language:
- iso: eng
main_file_link:
- open_access: '1'
oa: '1'
publication: Schmalenbach Journal of Business Research
publication_identifier:
  eissn:
  - 2366-6153
  issn:
  - 0341-2687
publication_status: published
publisher: Springer Science and Business Media LLC
status: public
title: 'Unraveling the Influence: Exploring the Role of User Generated Content Along
  the Customer Journey and Understanding Its Relevance for Research and Practice'
tmp:
  image: /images/cc_by.png
  legal_code_url: https://creativecommons.org/licenses/by/4.0/legalcode
  name: Creative Commons Attribution 4.0 International Public License (CC-BY 4.0)
  short: CC BY (4.0)
type: journal_article
user_id: '263827'
year: '2025'
...
---
_id: '6179'
author:
- first_name: Nadine
  full_name: Schröder, Nadine
  id: '260490'
  last_name: Schröder
  orcid: 0000-0002-7190-7510
  orcid_put_code_url: https://api.orcid.org/v2.0/0000-0002-7190-7510/work/191473693
- first_name: Christina
  full_name: Schamp, Christina
  last_name: Schamp
- first_name: Thomas
  full_name: Reutterer, Thomas
  last_name: Reutterer
citation:
  alphadin: '<span style="font-variant:small-caps;">Schröder, Nadine</span> ; <span
    style="font-variant:small-caps;">Schamp, Christina</span> ; <span style="font-variant:small-caps;">Reutterer,
    Thomas</span>: How Shopping Clubs Work: Differential Effects of Nudges Across
    the Customer Decision Journey. In: , 2025'
  ama: 'Schröder N, Schamp C, Reutterer T. How Shopping Clubs Work: Differential Effects
    of Nudges Across the Customer Decision Journey. In: ; 2025.'
  apa: 'Schröder, N., Schamp, C., &#38; Reutterer, T. (2025). How Shopping Clubs Work:
    Differential Effects of Nudges Across the Customer Decision Journey. Presented
    at the EMAC Spring Conference, Madrid.'
  bibtex: '@inproceedings{Schröder_Schamp_Reutterer_2025, title={How Shopping Clubs
    Work: Differential Effects of Nudges Across the Customer Decision Journey}, author={Schröder,
    Nadine and Schamp, Christina and Reutterer, Thomas}, year={2025} }'
  chicago: 'Schröder, Nadine, Christina Schamp, and Thomas Reutterer. “How Shopping
    Clubs Work: Differential Effects of Nudges Across the Customer Decision Journey,”
    2025.'
  ieee: 'N. Schröder, C. Schamp, and T. Reutterer, “How Shopping Clubs Work: Differential
    Effects of Nudges Across the Customer Decision Journey,” presented at the EMAC
    Spring Conference, Madrid, 2025.'
  mla: 'Schröder, Nadine, et al. <i>How Shopping Clubs Work: Differential Effects
    of Nudges Across the Customer Decision Journey</i>. 2025.'
  short: 'N. Schröder, C. Schamp, T. Reutterer, in: 2025.'
conference:
  end_date: 2025-05-30
  location: Madrid
  name: EMAC Spring Conference
  start_date: 2025-05-27
date_created: 2025-09-09T09:37:12Z
date_updated: 2026-03-17T15:29:27Z
department:
- _id: 4b2dc5c9-bee3-11eb-b75f-ecc80f94fb21
language:
- iso: eng
main_file_link:
- url: https://proceedings.emac-online.org/index.cfm?abstractid=A2025-126222&How%20Shopping%20Clubs%20Work:%20Differential%20Effects%20of%20N
status: public
title: 'How Shopping Clubs Work: Differential Effects of Nudges Across the Customer
  Decision Journey'
type: conference
user_id: '220548'
year: '2025'
...
---
_id: '6180'
author:
- first_name: Thomas
  full_name: Niemand, Thomas
  last_name: Niemand
- first_name: Nadine
  full_name: Schröder, Nadine
  id: '260490'
  last_name: Schröder
  orcid: 0000-0002-7190-7510
  orcid_put_code_url: https://api.orcid.org/v2.0/0000-0002-7190-7510/work/191473702
- first_name: Andreas
  full_name: Falke, Andreas
  last_name: Falke
- first_name: Robert
  full_name: Mai, Robert
  last_name: Mai
citation:
  alphadin: '<span style="font-variant:small-caps;">Niemand, Thomas</span> ; <span
    style="font-variant:small-caps;">Schröder, Nadine</span> ; <span style="font-variant:small-caps;">Falke,
    Andreas</span> ; <span style="font-variant:small-caps;">Mai, Robert</span>: Advancing
    Contingent Paradigms Evaluating Model Fit in Structural Equation Modeling. In:
    , 2025'
  ama: 'Niemand T, Schröder N, Falke A, Mai R. Advancing Contingent Paradigms Evaluating
    Model Fit in Structural Equation Modeling. In: ; 2025.'
  apa: Niemand, T., Schröder, N., Falke, A., &#38; Mai, R. (2025). Advancing Contingent
    Paradigms Evaluating Model Fit in Structural Equation Modeling. Presented at the
    International Meeting of the Psychometric Society 2025, Minneapolis.
  bibtex: '@inproceedings{Niemand_Schröder_Falke_Mai_2025, title={Advancing Contingent
    Paradigms Evaluating Model Fit in Structural Equation Modeling}, author={Niemand,
    Thomas and Schröder, Nadine and Falke, Andreas and Mai, Robert}, year={2025} }'
  chicago: Niemand, Thomas, Nadine Schröder, Andreas Falke, and Robert Mai. “Advancing
    Contingent Paradigms Evaluating Model Fit in Structural Equation Modeling,” 2025.
  ieee: T. Niemand, N. Schröder, A. Falke, and R. Mai, “Advancing Contingent Paradigms
    Evaluating Model Fit in Structural Equation Modeling,” presented at the International
    Meeting of the Psychometric Society 2025, Minneapolis, 2025.
  mla: Niemand, Thomas, et al. <i>Advancing Contingent Paradigms Evaluating Model
    Fit in Structural Equation Modeling</i>. 2025.
  short: 'T. Niemand, N. Schröder, A. Falke, R. Mai, in: 2025.'
conference:
  end_date: 2025-07-18
  location: Minneapolis
  name: International Meeting of the Psychometric Society 2025
  start_date: 2025-07-15
date_created: 2025-09-09T09:46:24Z
date_updated: 2026-03-17T15:29:27Z
department:
- _id: 4b2dc5c9-bee3-11eb-b75f-ecc80f94fb21
language:
- iso: eng
status: public
title: Advancing Contingent Paradigms Evaluating Model Fit in Structural Equation
  Modeling
type: conference
user_id: '220548'
year: '2025'
...
---
_id: '6181'
author:
- first_name: Nadine
  full_name: Schröder, Nadine
  id: '260490'
  last_name: Schröder
  orcid: 0000-0002-7190-7510
  orcid_put_code_url: https://api.orcid.org/v2.0/0000-0002-7190-7510/work/191473718
- first_name: Carsten D.
  full_name: Schultz, Carsten D.
  last_name: Schultz
- first_name: Friederike
  full_name: Paetz, Friederike
  last_name: Paetz
citation:
  alphadin: '<span style="font-variant:small-caps;">Schröder, Nadine</span> ; <span
    style="font-variant:small-caps;">Schultz, Carsten D.</span> ; <span style="font-variant:small-caps;">Paetz,
    Friederike</span>: The Role of Cues in Healthy and Sustainable Food Choices –
    A Comparative Study of Online and Offline Grocery Shopping. In: , 2025'
  ama: 'Schröder N, Schultz CD, Paetz F. The Role of Cues in Healthy and Sustainable
    Food Choices – A Comparative Study of Online and Offline Grocery Shopping. In:
    ; 2025.'
  apa: Schröder, N., Schultz, C. D., &#38; Paetz, F. (2025). The Role of Cues in Healthy
    and Sustainable Food Choices – A Comparative Study of Online and Offline Grocery
    Shopping. Presented at the 31st Recent Advances in Retailing and Consumer Science,
    Zagreb.
  bibtex: '@inproceedings{Schröder_Schultz_Paetz_2025, title={The Role of Cues in
    Healthy and Sustainable Food Choices – A Comparative Study of Online and Offline
    Grocery Shopping}, author={Schröder, Nadine and Schultz, Carsten D. and Paetz,
    Friederike}, year={2025} }'
  chicago: Schröder, Nadine, Carsten D. Schultz, and Friederike Paetz. “The Role of
    Cues in Healthy and Sustainable Food Choices – A Comparative Study of Online and
    Offline Grocery Shopping,” 2025.
  ieee: N. Schröder, C. D. Schultz, and F. Paetz, “The Role of Cues in Healthy and
    Sustainable Food Choices – A Comparative Study of Online and Offline Grocery Shopping,”
    presented at the 31st Recent Advances in Retailing and Consumer Science, Zagreb,
    2025.
  mla: Schröder, Nadine, et al. <i>The Role of Cues in Healthy and Sustainable Food
    Choices – A Comparative Study of Online and Offline Grocery Shopping</i>. 2025.
  short: 'N. Schröder, C.D. Schultz, F. Paetz, in: 2025.'
conference:
  end_date: 2025-07-10
  location: Zagreb
  name: 31st Recent Advances in Retailing and Consumer Science
  start_date: 2025-07-07
date_created: 2025-09-09T10:01:10Z
date_updated: 2026-03-17T15:29:27Z
department:
- _id: 4b2dc5c9-bee3-11eb-b75f-ecc80f94fb21
language:
- iso: eng
status: public
title: The Role of Cues in Healthy and Sustainable Food Choices – A Comparative Study
  of Online and Offline Grocery Shopping
type: conference
user_id: '220548'
year: '2025'
...
---
_id: '5605'
author:
- first_name: Andreas
  full_name: Falke, Andreas
  last_name: Falke
- first_name: Nadine
  full_name: Schröder, Nadine
  id: '260490'
  last_name: Schröder
  orcid: 0000-0002-7190-7510
  orcid_put_code_url: https://api.orcid.org/v2.0/0000-0002-7190-7510/work/178305671
- first_name: Claudia
  full_name: Hofmann, Claudia
  last_name: Hofmann
citation:
  alphadin: '<span style="font-variant:small-caps;">Falke, Andreas</span> ; <span
    style="font-variant:small-caps;">Schröder, Nadine</span> ; <span style="font-variant:small-caps;">Hofmann,
    Claudia</span>: The influence of values in sustainable consumption among millennials.
    In: <i>Journal of Business Economics</i> Bd. 92, Springer Science and Business
    Media LLC (2022), Nr. 6, S. 899–928'
  ama: Falke A, Schröder N, Hofmann C. The influence of values in sustainable consumption
    among millennials. <i>Journal of Business Economics</i>. 2022;92(6):899-928. doi:<a
    href="https://doi.org/10.1007/s11573-021-01072-7">10.1007/s11573-021-01072-7</a>
  apa: Falke, A., Schröder, N., &#38; Hofmann, C. (2022). The influence of values
    in sustainable consumption among millennials. <i>Journal of Business Economics</i>,
    <i>92</i>(6), 899–928. <a href="https://doi.org/10.1007/s11573-021-01072-7">https://doi.org/10.1007/s11573-021-01072-7</a>
  bibtex: '@article{Falke_Schröder_Hofmann_2022, title={The influence of values in
    sustainable consumption among millennials}, volume={92}, DOI={<a href="https://doi.org/10.1007/s11573-021-01072-7">10.1007/s11573-021-01072-7</a>},
    number={6}, journal={Journal of Business Economics}, publisher={Springer Science
    and Business Media LLC}, author={Falke, Andreas and Schröder, Nadine and Hofmann,
    Claudia}, year={2022}, pages={899–928} }'
  chicago: 'Falke, Andreas, Nadine Schröder, and Claudia Hofmann. “The Influence of
    Values in Sustainable Consumption among Millennials.” <i>Journal of Business Economics</i>
    92, no. 6 (2022): 899–928. <a href="https://doi.org/10.1007/s11573-021-01072-7">https://doi.org/10.1007/s11573-021-01072-7</a>.'
  ieee: A. Falke, N. Schröder, and C. Hofmann, “The influence of values in sustainable
    consumption among millennials,” <i>Journal of Business Economics</i>, vol. 92,
    no. 6, pp. 899–928, 2022.
  mla: Falke, Andreas, et al. “The Influence of Values in Sustainable Consumption
    among Millennials.” <i>Journal of Business Economics</i>, vol. 92, no. 6, Springer
    Science and Business Media LLC, 2022, pp. 899–928, doi:<a href="https://doi.org/10.1007/s11573-021-01072-7">10.1007/s11573-021-01072-7</a>.
  short: A. Falke, N. Schröder, C. Hofmann, Journal of Business Economics 92 (2022)
    899–928.
date_created: 2025-02-14T20:06:06Z
date_updated: 2026-03-17T15:29:20Z
doi: 10.1007/s11573-021-01072-7
intvolume: '        92'
issue: '6'
language:
- iso: eng
page: 899-928
publication: Journal of Business Economics
publication_identifier:
  eissn:
  - 1861-8928
  issn:
  - 0044-2372
publication_status: published
publisher: Springer Science and Business Media LLC
quality_controlled: '1'
status: public
title: The influence of values in sustainable consumption among millennials
tmp:
  image: /images/cc_by.png
  legal_code_url: https://creativecommons.org/licenses/by/4.0/legalcode
  name: Creative Commons Attribution 4.0 International Public License (CC-BY 4.0)
  short: CC BY (4.0)
type: journal_article
user_id: '220548'
volume: 92
year: '2022'
...
---
_id: '5607'
author:
- first_name: Filipe
  full_name: Sengo Furtado, Filipe
  last_name: Sengo Furtado
- first_name: Thomas
  full_name: Reutterer, Thomas
  last_name: Reutterer
- first_name: Nadine
  full_name: Schröder, Nadine
  id: '260490'
  last_name: Schröder
  orcid: 0000-0002-7190-7510
  orcid_put_code_url: https://api.orcid.org/v2.0/0000-0002-7190-7510/work/178305699
citation:
  alphadin: '<span style="font-variant:small-caps;">Sengo Furtado, Filipe</span> ;
    <span style="font-variant:small-caps;">Reutterer, Thomas</span> ; <span style="font-variant:small-caps;">Schröder,
    Nadine</span>: The carrot and the stick in online reviews: determinants of un-/helpfulness
    voting choices. In: <i>Journal of Business Economics</i> Bd. 92, Springer Science
    and Business Media LLC (2022), Nr. 4, S. 565–590'
  ama: 'Sengo Furtado F, Reutterer T, Schröder N. The carrot and the stick in online
    reviews: determinants of un-/helpfulness voting choices. <i>Journal of Business
    Economics</i>. 2022;92(4):565-590. doi:<a href="https://doi.org/10.1007/s11573-021-01044-x">10.1007/s11573-021-01044-x</a>'
  apa: 'Sengo Furtado, F., Reutterer, T., &#38; Schröder, N. (2022). The carrot and
    the stick in online reviews: determinants of un-/helpfulness voting choices. <i>Journal
    of Business Economics</i>, <i>92</i>(4), 565–590. <a href="https://doi.org/10.1007/s11573-021-01044-x">https://doi.org/10.1007/s11573-021-01044-x</a>'
  bibtex: '@article{Sengo Furtado_Reutterer_Schröder_2022, title={The carrot and the
    stick in online reviews: determinants of un-/helpfulness voting choices}, volume={92},
    DOI={<a href="https://doi.org/10.1007/s11573-021-01044-x">10.1007/s11573-021-01044-x</a>},
    number={4}, journal={Journal of Business Economics}, publisher={Springer Science
    and Business Media LLC}, author={Sengo Furtado, Filipe and Reutterer, Thomas and
    Schröder, Nadine}, year={2022}, pages={565–590} }'
  chicago: 'Sengo Furtado, Filipe, Thomas Reutterer, and Nadine Schröder. “The Carrot
    and the Stick in Online Reviews: Determinants of Un-/Helpfulness Voting Choices.”
    <i>Journal of Business Economics</i> 92, no. 4 (2022): 565–90. <a href="https://doi.org/10.1007/s11573-021-01044-x">https://doi.org/10.1007/s11573-021-01044-x</a>.'
  ieee: 'F. Sengo Furtado, T. Reutterer, and N. Schröder, “The carrot and the stick
    in online reviews: determinants of un-/helpfulness voting choices,” <i>Journal
    of Business Economics</i>, vol. 92, no. 4, pp. 565–590, 2022.'
  mla: 'Sengo Furtado, Filipe, et al. “The Carrot and the Stick in Online Reviews:
    Determinants of Un-/Helpfulness Voting Choices.” <i>Journal of Business Economics</i>,
    vol. 92, no. 4, Springer Science and Business Media LLC, 2022, pp. 565–90, doi:<a
    href="https://doi.org/10.1007/s11573-021-01044-x">10.1007/s11573-021-01044-x</a>.'
  short: F. Sengo Furtado, T. Reutterer, N. Schröder, Journal of Business Economics
    92 (2022) 565–590.
date_created: 2025-02-14T20:24:57Z
date_updated: 2026-03-17T15:29:20Z
department:
- _id: 4b2dc5c9-bee3-11eb-b75f-ecc80f94fb21
doi: 10.1007/s11573-021-01044-x
intvolume: '        92'
issue: '4'
language:
- iso: eng
page: 565-590
publication: Journal of Business Economics
publication_identifier:
  eissn:
  - 1861-8928
  issn:
  - 0044-2372
publication_status: published
publisher: Springer Science and Business Media LLC
status: public
title: 'The carrot and the stick in online reviews: determinants of un-/helpfulness
  voting choices'
tmp:
  image: /images/cc_by.png
  legal_code_url: https://creativecommons.org/licenses/by/4.0/legalcode
  name: Creative Commons Attribution 4.0 International Public License (CC-BY 4.0)
  short: CC BY (4.0)
type: journal_article
user_id: '220548'
volume: 92
year: '2022'
...
---
_id: '5604'
author:
- first_name: Florian
  full_name: Kellner, Florian
  last_name: Kellner
- first_name: Nadine
  full_name: Schröder, Nadine
  id: '260490'
  last_name: Schröder
  orcid: 0000-0002-7190-7510
  orcid_put_code_url: https://api.orcid.org/v2.0/0000-0002-7190-7510/work/178305223
citation:
  alphadin: '<span style="font-variant:small-caps;">Kellner, Florian</span> ; <span
    style="font-variant:small-caps;">Schröder, Nadine</span>: Location Planning &#38;
    Analysis Using Uncertain Data. In: <span style="font-variant:small-caps;">IEEE</span>
    (Hrsg.): <i>2021 International Conference on Decision Aid Sciences and Application
    (DASA)</i> : IEEE, 2021, S. 720–723'
  ama: 'Kellner F, Schröder N. Location Planning &#38; Analysis Using Uncertain Data.
    In: IEEE, ed. <i>2021 International Conference on Decision Aid Sciences and Application
    (DASA)</i>. IEEE; 2021:720-723. doi:<a href="https://doi.org/10.1109/DASA53625.2021.9682323">10.1109/DASA53625.2021.9682323</a>'
  apa: 'Kellner, F., &#38; Schröder, N. (2021). Location Planning &#38; Analysis Using
    Uncertain Data. In IEEE (Ed.), <i>2021 International Conference on Decision Aid
    Sciences and Application (DASA)</i> (pp. 720–723). Sakheer, Bahrain (Online):
    IEEE. <a href="https://doi.org/10.1109/DASA53625.2021.9682323">https://doi.org/10.1109/DASA53625.2021.9682323</a>'
  bibtex: '@inproceedings{Kellner_Schröder_2021, title={Location Planning &#38; Analysis
    Using Uncertain Data}, DOI={<a href="https://doi.org/10.1109/DASA53625.2021.9682323">10.1109/DASA53625.2021.9682323</a>},
    booktitle={2021 International Conference on Decision Aid Sciences and Application
    (DASA)}, publisher={IEEE}, author={Kellner, Florian and Schröder, Nadine}, editor={IEEEEditor},
    year={2021}, pages={720–723} }'
  chicago: Kellner, Florian, and Nadine Schröder. “Location Planning &#38; Analysis
    Using Uncertain Data.” In <i>2021 International Conference on Decision Aid Sciences
    and Application (DASA)</i>, edited by IEEE, 720–23. IEEE, 2021. <a href="https://doi.org/10.1109/DASA53625.2021.9682323">https://doi.org/10.1109/DASA53625.2021.9682323</a>.
  ieee: F. Kellner and N. Schröder, “Location Planning &#38; Analysis Using Uncertain
    Data,” in <i>2021 International Conference on Decision Aid Sciences and Application
    (DASA)</i>, Sakheer, Bahrain (Online), 2021, pp. 720–723.
  mla: Kellner, Florian, and Nadine Schröder. “Location Planning &#38; Analysis Using
    Uncertain Data.” <i>2021 International Conference on Decision Aid Sciences and
    Application (DASA)</i>, edited by IEEE, IEEE, 2021, pp. 720–23, doi:<a href="https://doi.org/10.1109/DASA53625.2021.9682323">10.1109/DASA53625.2021.9682323</a>.
  short: 'F. Kellner, N. Schröder, in: IEEE (Ed.), 2021 International Conference on
    Decision Aid Sciences and Application (DASA), IEEE, 2021, pp. 720–723.'
conference:
  end_date: 2021-12-08
  location: Sakheer, Bahrain (Online)
  name: 2021 International Conference on Decision Aid Sciences and Application (DASA)
  start_date: 2021-12-07
corporate_editor:
- IEEE
date_created: 2025-02-14T20:05:29Z
date_updated: 2026-03-17T15:29:20Z
doi: 10.1109/DASA53625.2021.9682323
language:
- iso: eng
page: 720-723
publication: 2021 International Conference on Decision Aid Sciences and Application
  (DASA)
publication_identifier:
  eisbn:
  - 978-1-6654-1634-4
publication_status: published
publisher: IEEE
status: public
title: Location Planning & Analysis Using Uncertain Data
type: conference
user_id: '220548'
year: '2021'
...
---
_id: '5606'
article_number: '15022'
author:
- first_name: Nadine
  full_name: Schröder, Nadine
  id: '260490'
  last_name: Schröder
  orcid: 0000-0002-7190-7510
  orcid_put_code_url: https://api.orcid.org/v2.0/0000-0002-7190-7510/work/178305604
- first_name: Andreas
  full_name: Falke, Andreas
  last_name: Falke
- first_name: Herbert
  full_name: Endres, Herbert
  last_name: Endres
citation:
  alphadin: '<span style="font-variant:small-caps;">Schröder, Nadine</span> ; <span
    style="font-variant:small-caps;">Falke, Andreas</span> ; <span style="font-variant:small-caps;">Endres,
    Herbert</span>: New Context-Specific Fit Criteria to reveal additional Insights
    in Structural Equation Modeling. In: <i>Academy of Management Proceedings</i>
    Bd. 2021, Academy of Management (2021), Nr. 1'
  ama: Schröder N, Falke A, Endres H. New Context-Specific Fit Criteria to reveal
    additional Insights in Structural Equation Modeling. <i>Academy of Management
    Proceedings</i>. 2021;2021(1). doi:<a href="https://doi.org/10.5465/AMBPP.2021.15022abstract">10.5465/AMBPP.2021.15022abstract</a>
  apa: Schröder, N., Falke, A., &#38; Endres, H. (2021). New Context-Specific Fit
    Criteria to reveal additional Insights in Structural Equation Modeling. <i>Academy
    of Management Proceedings</i>, <i>2021</i>(1). <a href="https://doi.org/10.5465/AMBPP.2021.15022abstract">https://doi.org/10.5465/AMBPP.2021.15022abstract</a>
  bibtex: '@article{Schröder_Falke_Endres_2021, title={New Context-Specific Fit Criteria
    to reveal additional Insights in Structural Equation Modeling}, volume={2021},
    DOI={<a href="https://doi.org/10.5465/AMBPP.2021.15022abstract">10.5465/AMBPP.2021.15022abstract</a>},
    number={115022}, journal={Academy of Management Proceedings}, publisher={Academy
    of Management}, author={Schröder, Nadine and Falke, Andreas and Endres, Herbert},
    year={2021} }'
  chicago: Schröder, Nadine, Andreas Falke, and Herbert Endres. “New Context-Specific
    Fit Criteria to Reveal Additional Insights in Structural Equation Modeling.” <i>Academy
    of Management Proceedings</i> 2021, no. 1 (2021). <a href="https://doi.org/10.5465/AMBPP.2021.15022abstract">https://doi.org/10.5465/AMBPP.2021.15022abstract</a>.
  ieee: N. Schröder, A. Falke, and H. Endres, “New Context-Specific Fit Criteria to
    reveal additional Insights in Structural Equation Modeling,” <i>Academy of Management
    Proceedings</i>, vol. 2021, no. 1, 2021.
  mla: Schröder, Nadine, et al. “New Context-Specific Fit Criteria to Reveal Additional
    Insights in Structural Equation Modeling.” <i>Academy of Management Proceedings</i>,
    vol. 2021, no. 1, 15022, Academy of Management, 2021, doi:<a href="https://doi.org/10.5465/AMBPP.2021.15022abstract">10.5465/AMBPP.2021.15022abstract</a>.
  short: N. Schröder, A. Falke, H. Endres, Academy of Management Proceedings 2021
    (2021).
date_created: 2025-02-14T20:06:27Z
date_updated: 2026-03-17T15:29:20Z
doi: 10.5465/AMBPP.2021.15022abstract
intvolume: '      2021'
issue: '1'
language:
- iso: eng
publication: Academy of Management Proceedings
publication_identifier:
  eissn:
  - 2151-6561
  issn:
  - 0065-0668
publication_status: published
publisher: Academy of Management
status: public
title: New Context-Specific Fit Criteria to reveal additional Insights in Structural
  Equation Modeling
type: journal_article
user_id: '220548'
volume: 2021
year: '2021'
...
---
_id: '5608'
author:
- first_name: Thomas
  full_name: Reutterer, Thomas
  last_name: Reutterer
- first_name: Michael
  full_name: Platzer, Michael
  last_name: Platzer
- first_name: Nadine
  full_name: Schröder, Nadine
  id: '260490'
  last_name: Schröder
  orcid: 0000-0002-7190-7510
  orcid_put_code_url: https://api.orcid.org/v2.0/0000-0002-7190-7510/work/178618242
citation:
  alphadin: '<span style="font-variant:small-caps;">Reutterer, Thomas</span> ; <span
    style="font-variant:small-caps;">Platzer, Michael</span> ; <span style="font-variant:small-caps;">Schröder,
    Nadine</span>: Leveraging purchase regularity for predicting customer behavior
    the easy way. In: <i>International Journal of Research in Marketing</i> Bd. 38,
    Elsevier BV (2021), Nr. 1, S. 194–215'
  ama: Reutterer T, Platzer M, Schröder N. Leveraging purchase regularity for predicting
    customer behavior the easy way. <i>International Journal of Research in Marketing</i>.
    2021;38(1):194-215. doi:<a href="https://doi.org/10.1016/j.ijresmar.2020.09.002">10.1016/j.ijresmar.2020.09.002</a>
  apa: Reutterer, T., Platzer, M., &#38; Schröder, N. (2021). Leveraging purchase
    regularity for predicting customer behavior the easy way. <i>International Journal
    of Research in Marketing</i>, <i>38</i>(1), 194–215. <a href="https://doi.org/10.1016/j.ijresmar.2020.09.002">https://doi.org/10.1016/j.ijresmar.2020.09.002</a>
  bibtex: '@article{Reutterer_Platzer_Schröder_2021, title={Leveraging purchase regularity
    for predicting customer behavior the easy way}, volume={38}, DOI={<a href="https://doi.org/10.1016/j.ijresmar.2020.09.002">10.1016/j.ijresmar.2020.09.002</a>},
    number={1}, journal={International Journal of Research in Marketing}, publisher={Elsevier
    BV}, author={Reutterer, Thomas and Platzer, Michael and Schröder, Nadine}, year={2021},
    pages={194–215} }'
  chicago: 'Reutterer, Thomas, Michael Platzer, and Nadine Schröder. “Leveraging Purchase
    Regularity for Predicting Customer Behavior the Easy Way.” <i>International Journal
    of Research in Marketing</i> 38, no. 1 (2021): 194–215. <a href="https://doi.org/10.1016/j.ijresmar.2020.09.002">https://doi.org/10.1016/j.ijresmar.2020.09.002</a>.'
  ieee: T. Reutterer, M. Platzer, and N. Schröder, “Leveraging purchase regularity
    for predicting customer behavior the easy way,” <i>International Journal of Research
    in Marketing</i>, vol. 38, no. 1, pp. 194–215, 2021.
  mla: Reutterer, Thomas, et al. “Leveraging Purchase Regularity for Predicting Customer
    Behavior the Easy Way.” <i>International Journal of Research in Marketing</i>,
    vol. 38, no. 1, Elsevier BV, 2021, pp. 194–215, doi:<a href="https://doi.org/10.1016/j.ijresmar.2020.09.002">10.1016/j.ijresmar.2020.09.002</a>.
  short: T. Reutterer, M. Platzer, N. Schröder, International Journal of Research
    in Marketing 38 (2021) 194–215.
date_created: 2025-02-14T20:28:37Z
date_updated: 2026-03-17T15:29:20Z
department:
- _id: 4b2dc5c9-bee3-11eb-b75f-ecc80f94fb21
doi: 10.1016/j.ijresmar.2020.09.002
intvolume: '        38'
issue: '1'
language:
- iso: eng
page: 194-215
publication: International Journal of Research in Marketing
publication_identifier:
  issn:
  - 0167-8116
publication_status: published
publisher: Elsevier BV
status: public
title: Leveraging purchase regularity for predicting customer behavior the easy way
type: journal_article
user_id: '220548'
volume: 38
year: '2021'
...
---
_id: '5609'
author:
- first_name: Andreas
  full_name: Falke, Andreas
  last_name: Falke
- first_name: Nadine
  full_name: Schröder, Nadine
  id: '260490'
  last_name: Schröder
  orcid: 0000-0002-7190-7510
  orcid_put_code_url: https://api.orcid.org/v2.0/0000-0002-7190-7510/work/178617683
- first_name: Herbert
  full_name: Endres, Herbert
  last_name: Endres
citation:
  alphadin: '<span style="font-variant:small-caps;">Falke, Andreas</span> ; <span
    style="font-variant:small-caps;">Schröder, Nadine</span> ; <span style="font-variant:small-caps;">Endres,
    Herbert</span>: A first fit index on estimation accuracy in structural equation
    models. In: <i>Journal of Business Economics</i> Bd. 90, Springer Science and
    Business Media LLC (2020), Nr. 2, S. 277–302'
  ama: Falke A, Schröder N, Endres H. A first fit index on estimation accuracy in
    structural equation models. <i>Journal of Business Economics</i>. 2020;90(2):277-302.
    doi:<a href="https://doi.org/10.1007/s11573-019-00952-3">10.1007/s11573-019-00952-3</a>
  apa: Falke, A., Schröder, N., &#38; Endres, H. (2020). A first fit index on estimation
    accuracy in structural equation models. <i>Journal of Business Economics</i>,
    <i>90</i>(2), 277–302. <a href="https://doi.org/10.1007/s11573-019-00952-3">https://doi.org/10.1007/s11573-019-00952-3</a>
  bibtex: '@article{Falke_Schröder_Endres_2020, title={A first fit index on estimation
    accuracy in structural equation models}, volume={90}, DOI={<a href="https://doi.org/10.1007/s11573-019-00952-3">10.1007/s11573-019-00952-3</a>},
    number={2}, journal={Journal of Business Economics}, publisher={Springer Science
    and Business Media LLC}, author={Falke, Andreas and Schröder, Nadine and Endres,
    Herbert}, year={2020}, pages={277–302} }'
  chicago: 'Falke, Andreas, Nadine Schröder, and Herbert Endres. “A First Fit Index
    on Estimation Accuracy in Structural Equation Models.” <i>Journal of Business
    Economics</i> 90, no. 2 (2020): 277–302. <a href="https://doi.org/10.1007/s11573-019-00952-3">https://doi.org/10.1007/s11573-019-00952-3</a>.'
  ieee: A. Falke, N. Schröder, and H. Endres, “A first fit index on estimation accuracy
    in structural equation models,” <i>Journal of Business Economics</i>, vol. 90,
    no. 2, pp. 277–302, 2020.
  mla: Falke, Andreas, et al. “A First Fit Index on Estimation Accuracy in Structural
    Equation Models.” <i>Journal of Business Economics</i>, vol. 90, no. 2, Springer
    Science and Business Media LLC, 2020, pp. 277–302, doi:<a href="https://doi.org/10.1007/s11573-019-00952-3">10.1007/s11573-019-00952-3</a>.
  short: A. Falke, N. Schröder, H. Endres, Journal of Business Economics 90 (2020)
    277–302.
date_created: 2025-02-14T20:29:01Z
date_updated: 2026-03-17T15:29:20Z
department:
- _id: 4b2dc5c9-bee3-11eb-b75f-ecc80f94fb21
doi: 10.1007/s11573-019-00952-3
intvolume: '        90'
issue: '2'
language:
- iso: eng
page: 277-302
publication: Journal of Business Economics
publication_identifier:
  eissn:
  - 1861-8928
  issn:
  - 0044-2372
publication_status: published
publisher: Springer Science and Business Media LLC
status: public
title: A first fit index on estimation accuracy in structural equation models
type: journal_article
user_id: '220548'
volume: 90
year: '2020'
...
---
_id: '5610'
author:
- first_name: Nadine
  full_name: Schröder, Nadine
  id: '260490'
  last_name: Schröder
  orcid: 0000-0002-7190-7510
  orcid_put_code_url: https://api.orcid.org/v2.0/0000-0002-7190-7510/work/178617369
- first_name: Andreas
  full_name: Falke, Andreas
  last_name: Falke
- first_name: Harald
  full_name: Hruschka, Harald
  last_name: Hruschka
- first_name: Thomas
  full_name: Reutterer, Thomas
  last_name: Reutterer
citation:
  alphadin: '<span style="font-variant:small-caps;">Schröder, Nadine</span> ; <span
    style="font-variant:small-caps;">Falke, Andreas</span> ; <span style="font-variant:small-caps;">Hruschka,
    Harald</span> ; <span style="font-variant:small-caps;">Reutterer, Thomas</span>:
    Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool. In:
    <i>Journal of Interactive Marketing</i> Bd. 47, SAGE Publications (2019), Nr. 1,
    S. 181–197'
  ama: 'Schröder N, Falke A, Hruschka H, Reutterer T. Analyzing the Browsing Basket:
    A Latent Interests-Based Segmentation Tool. <i>Journal of Interactive Marketing</i>.
    2019;47(1):181-197. doi:<a href="https://doi.org/10.1016/j.intmar.2019.05.003">10.1016/j.intmar.2019.05.003</a>'
  apa: 'Schröder, N., Falke, A., Hruschka, H., &#38; Reutterer, T. (2019). Analyzing
    the Browsing Basket: A Latent Interests-Based Segmentation Tool. <i>Journal of
    Interactive Marketing</i>, <i>47</i>(1), 181–197. <a href="https://doi.org/10.1016/j.intmar.2019.05.003">https://doi.org/10.1016/j.intmar.2019.05.003</a>'
  bibtex: '@article{Schröder_Falke_Hruschka_Reutterer_2019, title={Analyzing the Browsing
    Basket: A Latent Interests-Based Segmentation Tool}, volume={47}, DOI={<a href="https://doi.org/10.1016/j.intmar.2019.05.003">10.1016/j.intmar.2019.05.003</a>},
    number={1}, journal={Journal of Interactive Marketing}, publisher={SAGE Publications},
    author={Schröder, Nadine and Falke, Andreas and Hruschka, Harald and Reutterer,
    Thomas}, year={2019}, pages={181–197} }'
  chicago: 'Schröder, Nadine, Andreas Falke, Harald Hruschka, and Thomas Reutterer.
    “Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool.” <i>Journal
    of Interactive Marketing</i> 47, no. 1 (2019): 181–97. <a href="https://doi.org/10.1016/j.intmar.2019.05.003">https://doi.org/10.1016/j.intmar.2019.05.003</a>.'
  ieee: 'N. Schröder, A. Falke, H. Hruschka, and T. Reutterer, “Analyzing the Browsing
    Basket: A Latent Interests-Based Segmentation Tool,” <i>Journal of Interactive
    Marketing</i>, vol. 47, no. 1, pp. 181–197, 2019.'
  mla: 'Schröder, Nadine, et al. “Analyzing the Browsing Basket: A Latent Interests-Based
    Segmentation Tool.” <i>Journal of Interactive Marketing</i>, vol. 47, no. 1, SAGE
    Publications, 2019, pp. 181–97, doi:<a href="https://doi.org/10.1016/j.intmar.2019.05.003">10.1016/j.intmar.2019.05.003</a>.'
  short: N. Schröder, A. Falke, H. Hruschka, T. Reutterer, Journal of Interactive
    Marketing 47 (2019) 181–197.
date_created: 2025-02-14T20:29:22Z
date_updated: 2026-03-17T15:29:20Z
department:
- _id: 4b2dc5c9-bee3-11eb-b75f-ecc80f94fb21
doi: 10.1016/j.intmar.2019.05.003
intvolume: '        47'
issue: '1'
language:
- iso: eng
page: 181-197
publication: Journal of Interactive Marketing
publication_identifier:
  eissn:
  - 1520-6653
  issn:
  - 1094-9968
publication_status: published
publisher: SAGE Publications
status: public
title: 'Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool'
type: journal_article
user_id: '220548'
volume: 47
year: '2019'
...
---
_id: '5611'
alternative_title:
- Fallbeispiel OpenStreetMap
author:
- first_name: Florian
  full_name: Kellner, Florian
  last_name: Kellner
- first_name: Nadine
  full_name: Schröder, Nadine
  id: '260490'
  last_name: Schröder
  orcid: 0000-0002-7190-7510
  orcid_put_code_url: https://api.orcid.org/v2.0/0000-0002-7190-7510/work/178616861
citation:
  alphadin: '<span style="font-variant:small-caps;">Kellner, Florian</span> ; <span
    style="font-variant:small-caps;">Schröder, Nadine</span>: Data Mining mit unsicheren
    Daten. In: <i>HMD Praxis der Wirtschaftsinformatik</i> Bd. 55, Springer Fachmedien
    Wiesbaden GmbH (2018), Nr. 3, S. 601–613'
  ama: Kellner F, Schröder N. Data Mining mit unsicheren Daten. <i>HMD Praxis der
    Wirtschaftsinformatik</i>. 2018;55(3):601-613. doi:<a href="https://doi.org/10.1365/s40702-018-0419-5">10.1365/s40702-018-0419-5</a>
  apa: Kellner, F., &#38; Schröder, N. (2018). Data Mining mit unsicheren Daten. <i>HMD
    Praxis der Wirtschaftsinformatik</i>, <i>55</i>(3), 601–613. <a href="https://doi.org/10.1365/s40702-018-0419-5">https://doi.org/10.1365/s40702-018-0419-5</a>
  bibtex: '@article{Kellner_Schröder_2018, title={Data Mining mit unsicheren Daten},
    volume={55}, DOI={<a href="https://doi.org/10.1365/s40702-018-0419-5">10.1365/s40702-018-0419-5</a>},
    number={3}, journal={HMD Praxis der Wirtschaftsinformatik}, publisher={Springer
    Fachmedien Wiesbaden GmbH}, author={Kellner, Florian and Schröder, Nadine}, year={2018},
    pages={601–613} }'
  chicago: 'Kellner, Florian, and Nadine Schröder. “Data Mining mit unsicheren Daten.”
    <i>HMD Praxis der Wirtschaftsinformatik</i> 55, no. 3 (2018): 601–13. <a href="https://doi.org/10.1365/s40702-018-0419-5">https://doi.org/10.1365/s40702-018-0419-5</a>.'
  ieee: F. Kellner and N. Schröder, “Data Mining mit unsicheren Daten,” <i>HMD Praxis
    der Wirtschaftsinformatik</i>, vol. 55, no. 3, pp. 601–613, 2018.
  mla: Kellner, Florian, and Nadine Schröder. “Data Mining mit unsicheren Daten.”
    <i>HMD Praxis der Wirtschaftsinformatik</i>, vol. 55, no. 3, Springer Fachmedien
    Wiesbaden GmbH, 2018, pp. 601–13, doi:<a href="https://doi.org/10.1365/s40702-018-0419-5">10.1365/s40702-018-0419-5</a>.
  short: F. Kellner, N. Schröder, HMD Praxis der Wirtschaftsinformatik 55 (2018) 601–613.
date_created: 2025-02-14T20:29:41Z
date_updated: 2026-03-17T15:29:20Z
department:
- _id: 4b2dc5c9-bee3-11eb-b75f-ecc80f94fb21
doi: 10.1365/s40702-018-0419-5
intvolume: '        55'
issue: '3'
language:
- iso: ger
page: 601-613
publication: HMD Praxis der Wirtschaftsinformatik
publication_identifier:
  eissn:
  - 2198-2775
  issn:
  - 1436-3011
publication_status: published
publisher: Springer Fachmedien Wiesbaden GmbH
status: public
title: Data Mining mit unsicheren Daten
type: journal_article
user_id: '220548'
volume: 55
year: '2018'
...
---
_id: '5612'
author:
- first_name: Nadine
  full_name: Schröder, Nadine
  id: '260490'
  last_name: Schröder
  orcid: 0000-0002-7190-7510
  orcid_put_code_url: https://api.orcid.org/v2.0/0000-0002-7190-7510/work/178616581
citation:
  alphadin: '<span style="font-variant:small-caps;">Schröder, Nadine</span>: Using
    Multidimensional Item Response Theory Models to Explain Multi-Category Purchases.
    In: <i>Marketing ZFP</i> Bd. 39, Verlag C.H.Beck oHG (2017), Nr. 2, S. 27–37'
  ama: Schröder N. Using Multidimensional Item Response Theory Models to Explain Multi-Category
    Purchases. <i>Marketing ZFP</i>. 2017;39(2):27-37. doi:<a href="https://doi.org/10.15358/0344-1369-2017-2-27">10.15358/0344-1369-2017-2-27</a>
  apa: Schröder, N. (2017). Using Multidimensional Item Response Theory Models to
    Explain Multi-Category Purchases. <i>Marketing ZFP</i>, <i>39</i>(2), 27–37. <a
    href="https://doi.org/10.15358/0344-1369-2017-2-27">https://doi.org/10.15358/0344-1369-2017-2-27</a>
  bibtex: '@article{Schröder_2017, title={Using Multidimensional Item Response Theory
    Models to Explain Multi-Category Purchases}, volume={39}, DOI={<a href="https://doi.org/10.15358/0344-1369-2017-2-27">10.15358/0344-1369-2017-2-27</a>},
    number={2}, journal={Marketing ZFP}, publisher={Verlag C.H.Beck oHG}, author={Schröder,
    Nadine}, year={2017}, pages={27–37} }'
  chicago: 'Schröder, Nadine. “Using Multidimensional Item Response Theory Models
    to Explain Multi-Category Purchases.” <i>Marketing ZFP</i> 39, no. 2 (2017): 27–37.
    <a href="https://doi.org/10.15358/0344-1369-2017-2-27">https://doi.org/10.15358/0344-1369-2017-2-27</a>.'
  ieee: N. Schröder, “Using Multidimensional Item Response Theory Models to Explain
    Multi-Category Purchases,” <i>Marketing ZFP</i>, vol. 39, no. 2, pp. 27–37, 2017.
  mla: Schröder, Nadine. “Using Multidimensional Item Response Theory Models to Explain
    Multi-Category Purchases.” <i>Marketing ZFP</i>, vol. 39, no. 2, Verlag C.H.Beck
    oHG, 2017, pp. 27–37, doi:<a href="https://doi.org/10.15358/0344-1369-2017-2-27">10.15358/0344-1369-2017-2-27</a>.
  short: N. Schröder, Marketing ZFP 39 (2017) 27–37.
date_created: 2025-02-14T20:29:59Z
date_updated: 2026-03-17T15:29:20Z
department:
- _id: 4b2dc5c9-bee3-11eb-b75f-ecc80f94fb21
doi: 10.15358/0344-1369-2017-2-27
intvolume: '        39'
issue: '2'
language:
- iso: eng
page: 27-37
publication: Marketing ZFP
publication_identifier:
  issn:
  - 0344-1369
publication_status: published
publisher: Verlag C.H.Beck oHG
status: public
title: Using Multidimensional Item Response Theory Models to Explain Multi-Category
  Purchases
type: journal_article
user_id: '220548'
volume: 39
year: '2017'
...
---
_id: '5613'
author:
- first_name: Nadine
  full_name: Schröder, Nadine
  id: '260490'
  last_name: Schröder
  orcid: 0000-0002-7190-7510
  orcid_put_code_url: https://api.orcid.org/v2.0/0000-0002-7190-7510/work/178616449
- first_name: Harald
  full_name: Hruschka, Harald
  last_name: Hruschka
citation:
  alphadin: '<span style="font-variant:small-caps;">Schröder, Nadine</span> ; <span
    style="font-variant:small-caps;">Hruschka, Harald</span>: Comparing alternatives
    to account for unobserved heterogeneity in direct marketing models. In: <i>Decision
    Support Systems</i> Bd. 103, Elsevier BV (2017), S. 24–33'
  ama: Schröder N, Hruschka H. Comparing alternatives to account for unobserved heterogeneity
    in direct marketing models. <i>Decision Support Systems</i>. 2017;103:24-33. doi:<a
    href="https://doi.org/10.1016/j.dss.2017.08.005">10.1016/j.dss.2017.08.005</a>
  apa: Schröder, N., &#38; Hruschka, H. (2017). Comparing alternatives to account
    for unobserved heterogeneity in direct marketing models. <i>Decision Support Systems</i>,
    <i>103</i>, 24–33. <a href="https://doi.org/10.1016/j.dss.2017.08.005">https://doi.org/10.1016/j.dss.2017.08.005</a>
  bibtex: '@article{Schröder_Hruschka_2017, title={Comparing alternatives to account
    for unobserved heterogeneity in direct marketing models}, volume={103}, DOI={<a
    href="https://doi.org/10.1016/j.dss.2017.08.005">10.1016/j.dss.2017.08.005</a>},
    journal={Decision Support Systems}, publisher={Elsevier BV}, author={Schröder,
    Nadine and Hruschka, Harald}, year={2017}, pages={24–33} }'
  chicago: 'Schröder, Nadine, and Harald Hruschka. “Comparing Alternatives to Account
    for Unobserved Heterogeneity in Direct Marketing Models.” <i>Decision Support
    Systems</i> 103 (2017): 24–33. <a href="https://doi.org/10.1016/j.dss.2017.08.005">https://doi.org/10.1016/j.dss.2017.08.005</a>.'
  ieee: N. Schröder and H. Hruschka, “Comparing alternatives to account for unobserved
    heterogeneity in direct marketing models,” <i>Decision Support Systems</i>, vol.
    103, pp. 24–33, 2017.
  mla: Schröder, Nadine, and Harald Hruschka. “Comparing Alternatives to Account for
    Unobserved Heterogeneity in Direct Marketing Models.” <i>Decision Support Systems</i>,
    vol. 103, Elsevier BV, 2017, pp. 24–33, doi:<a href="https://doi.org/10.1016/j.dss.2017.08.005">10.1016/j.dss.2017.08.005</a>.
  short: N. Schröder, H. Hruschka, Decision Support Systems 103 (2017) 24–33.
date_created: 2025-02-14T20:30:20Z
date_updated: 2026-03-17T15:29:20Z
department:
- _id: 4b2dc5c9-bee3-11eb-b75f-ecc80f94fb21
doi: 10.1016/j.dss.2017.08.005
intvolume: '       103'
language:
- iso: eng
page: 24-33
publication: Decision Support Systems
publication_identifier:
  issn:
  - 0167-9236
publication_status: published
publisher: Elsevier BV
status: public
title: Comparing alternatives to account for unobserved heterogeneity in direct marketing
  models
type: journal_article
user_id: '220548'
volume: 103
year: '2017'
...
---
_id: '5614'
author:
- first_name: Nadine
  full_name: Schröder, Nadine
  id: '260490'
  last_name: Schröder
  orcid: 0000-0002-7190-7510
  orcid_put_code_url: https://api.orcid.org/v2.0/0000-0002-7190-7510/work/178616303
- first_name: Harald
  full_name: Hruschka, Harald
  last_name: Hruschka
citation:
  alphadin: '<span style="font-variant:small-caps;">Schröder, Nadine</span> ; <span
    style="font-variant:small-caps;">Hruschka, Harald</span>: Investigating the effects
    of mailing variables and endogeneity on mailing decisions. In: <i>European Journal
    of Operational Research</i> Bd. 250, Elsevier BV (2016), Nr. 2, S. 579–589'
  ama: Schröder N, Hruschka H. Investigating the effects of mailing variables and
    endogeneity on mailing decisions. <i>European Journal of Operational Research</i>.
    2016;250(2):579-589. doi:<a href="https://doi.org/10.1016/j.ejor.2015.09.046">10.1016/j.ejor.2015.09.046</a>
  apa: Schröder, N., &#38; Hruschka, H. (2016). Investigating the effects of mailing
    variables and endogeneity on mailing decisions. <i>European Journal of Operational
    Research</i>, <i>250</i>(2), 579–589. <a href="https://doi.org/10.1016/j.ejor.2015.09.046">https://doi.org/10.1016/j.ejor.2015.09.046</a>
  bibtex: '@article{Schröder_Hruschka_2016, title={Investigating the effects of mailing
    variables and endogeneity on mailing decisions}, volume={250}, DOI={<a href="https://doi.org/10.1016/j.ejor.2015.09.046">10.1016/j.ejor.2015.09.046</a>},
    number={2}, journal={European Journal of Operational Research}, publisher={Elsevier
    BV}, author={Schröder, Nadine and Hruschka, Harald}, year={2016}, pages={579–589}
    }'
  chicago: 'Schröder, Nadine, and Harald Hruschka. “Investigating the Effects of Mailing
    Variables and Endogeneity on Mailing Decisions.” <i>European Journal of Operational
    Research</i> 250, no. 2 (2016): 579–89. <a href="https://doi.org/10.1016/j.ejor.2015.09.046">https://doi.org/10.1016/j.ejor.2015.09.046</a>.'
  ieee: N. Schröder and H. Hruschka, “Investigating the effects of mailing variables
    and endogeneity on mailing decisions,” <i>European Journal of Operational Research</i>,
    vol. 250, no. 2, pp. 579–589, 2016.
  mla: Schröder, Nadine, and Harald Hruschka. “Investigating the Effects of Mailing
    Variables and Endogeneity on Mailing Decisions.” <i>European Journal of Operational
    Research</i>, vol. 250, no. 2, Elsevier BV, 2016, pp. 579–89, doi:<a href="https://doi.org/10.1016/j.ejor.2015.09.046">10.1016/j.ejor.2015.09.046</a>.
  short: N. Schröder, H. Hruschka, European Journal of Operational Research 250 (2016)
    579–589.
date_created: 2025-02-14T20:30:40Z
date_updated: 2026-03-17T15:29:20Z
department:
- _id: 4b2dc5c9-bee3-11eb-b75f-ecc80f94fb21
doi: 10.1016/j.ejor.2015.09.046
intvolume: '       250'
issue: '2'
language:
- iso: eng
page: 579-589
publication: European Journal of Operational Research
publication_identifier:
  issn:
  - 0377-2217
publication_status: published
publisher: Elsevier BV
status: public
title: Investigating the effects of mailing variables and endogeneity on mailing decisions
type: journal_article
user_id: '220548'
volume: 250
year: '2016'
...
---
_id: '5615'
author:
- first_name: Nadine
  full_name: Schröder, Nadine
  id: '260490'
  last_name: Schröder
  orcid: 0000-0002-7190-7510
  orcid_put_code_url: https://api.orcid.org/v2.0/0000-0002-7190-7510/work/178613840
- first_name: Harald
  full_name: Hruschka, Harald
  last_name: Hruschka
citation:
  alphadin: '<span style="font-variant:small-caps;">Schröder, Nadine</span> ; <span
    style="font-variant:small-caps;">Hruschka, Harald</span>: Response measurement
    and optimization of direct mailings. In: <i>Journal für Betriebswirtschaft</i>
    Bd. 62, Springer Science and Business Media LLC (2012), Nr. 3–4, S. 261–308'
  ama: Schröder N, Hruschka H. Response measurement and optimization of direct mailings.
    <i>Journal für Betriebswirtschaft</i>. 2012;62(3-4):261-308. doi:<a href="https://doi.org/10.1007/s11301-012-0088-3">10.1007/s11301-012-0088-3</a>
  apa: Schröder, N., &#38; Hruschka, H. (2012). Response measurement and optimization
    of direct mailings. <i>Journal Für Betriebswirtschaft</i>, <i>62</i>(3–4), 261–308.
    <a href="https://doi.org/10.1007/s11301-012-0088-3">https://doi.org/10.1007/s11301-012-0088-3</a>
  bibtex: '@article{Schröder_Hruschka_2012, title={Response measurement and optimization
    of direct mailings}, volume={62}, DOI={<a href="https://doi.org/10.1007/s11301-012-0088-3">10.1007/s11301-012-0088-3</a>},
    number={3–4}, journal={Journal für Betriebswirtschaft}, publisher={Springer Science
    and Business Media LLC}, author={Schröder, Nadine and Hruschka, Harald}, year={2012},
    pages={261–308} }'
  chicago: 'Schröder, Nadine, and Harald Hruschka. “Response Measurement and Optimization
    of Direct Mailings.” <i>Journal Für Betriebswirtschaft</i> 62, no. 3–4 (2012):
    261–308. <a href="https://doi.org/10.1007/s11301-012-0088-3">https://doi.org/10.1007/s11301-012-0088-3</a>.'
  ieee: N. Schröder and H. Hruschka, “Response measurement and optimization of direct
    mailings,” <i>Journal für Betriebswirtschaft</i>, vol. 62, no. 3–4, pp. 261–308,
    2012.
  mla: Schröder, Nadine, and Harald Hruschka. “Response Measurement and Optimization
    of Direct Mailings.” <i>Journal Für Betriebswirtschaft</i>, vol. 62, no. 3–4,
    Springer Science and Business Media LLC, 2012, pp. 261–308, doi:<a href="https://doi.org/10.1007/s11301-012-0088-3">10.1007/s11301-012-0088-3</a>.
  short: N. Schröder, H. Hruschka, Journal Für Betriebswirtschaft 62 (2012) 261–308.
date_created: 2025-02-14T20:31:01Z
date_updated: 2026-03-17T15:29:20Z
department:
- _id: 4b2dc5c9-bee3-11eb-b75f-ecc80f94fb21
doi: 10.1007/s11301-012-0088-3
intvolume: '        62'
issue: 3-4
language:
- iso: eng
page: 261-308
publication: Journal für Betriebswirtschaft
publication_identifier:
  eissn:
  - 1614-631X
  issn:
  - 0344-9327
publication_status: published
publisher: Springer Science and Business Media LLC
status: public
title: Response measurement and optimization of direct mailings
type: journal_article
user_id: '220548'
volume: 62
year: '2012'
...