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Stützer et al., 2016, p. 49.","ama":"Wattenberg M, Niggemeier M. The Key Factors of Success of Corporate Communications in Facebook: Results of a Quantitative Online Survey. In: Stützer CM, Hellwig O, Tabino O, Thielsch M, Wachenfeld.Schell A, eds. <i>Proceedings of the 18th General Online Research Conference</i>. ; 2016:49.","chicago":"Wattenberg, Malte, and Michael Niggemeier. “The Key Factors of Success of Corporate Communications in Facebook: Results of a Quantitative Online Survey.” In <i>Proceedings of the 18th General Online Research Conference</i>, edited by C.M. Stützer, O. Hellwig, O. Tabino, M. Thielsch, and A. Wachenfeld.Schell, 49, 2016.","short":"M. Wattenberg, M. Niggemeier, in: C.M. Stützer, O. Hellwig, O. Tabino, M. Thielsch, A. 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Wachenfeld.Schell (Eds.), <i>Proceedings of the 18th General Online Research Conference</i> (p. 49). Dresden.","bibtex":"@inproceedings{Wattenberg_Niggemeier_2016, title={The Key Factors of Success of Corporate Communications in Facebook: Results of a Quantitative Online Survey}, booktitle={Proceedings of the 18th General Online Research Conference}, author={Wattenberg, Malte and Niggemeier, Michael}, editor={Stützer, C.M. and Hellwig, O. and Tabino, O. and Thielsch, M. and Wachenfeld.Schell, A.Editors}, year={2016}, pages={49} }","ieee":"M. Wattenberg and M. Niggemeier, “The Key Factors of Success of Corporate Communications in Facebook: Results of a Quantitative Online Survey,” in <i>Proceedings of the 18th General Online Research Conference</i>, Dresden, 2016, p. 49."},"language":[{"iso":"eng"}],"_id":"5537","editor":[{"last_name":"Stützer","full_name":"Stützer, C.M.","first_name":"C.M."},{"full_name":"Hellwig, O.","last_name":"Hellwig","first_name":"O."},{"first_name":"O.","full_name":"Tabino, O.","last_name":"Tabino"},{"last_name":"Thielsch","full_name":"Thielsch, M.","first_name":"M."},{"first_name":"A.","full_name":"Wachenfeld.Schell, A.","last_name":"Wachenfeld.Schell"}],"year":"2016"}]