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Niggemeier, “The Key Factors of Success of Corporate Communications in Facebook: Results of a Quantitative Online Survey,” in <i>Proceedings of the 18th General Online Research Conference</i>, Dresden, 2016, p. 49.","apa":"Wattenberg, M., &#38; Niggemeier, M. (2016). The Key Factors of Success of Corporate Communications in Facebook: Results of a Quantitative Online Survey. In C. M. Stützer, O. Hellwig, O. Tabino, M. Thielsch, &#38; A. Wachenfeld.Schell (Eds.), <i>Proceedings of the 18th General Online Research Conference</i> (p. 49). Dresden.","bibtex":"@inproceedings{Wattenberg_Niggemeier_2016, title={The Key Factors of Success of Corporate Communications in Facebook: Results of a Quantitative Online Survey}, booktitle={Proceedings of the 18th General Online Research Conference}, author={Wattenberg, Malte and Niggemeier, Michael}, editor={Stützer, C.M. and Hellwig, O. and Tabino, O. and Thielsch, M. and Wachenfeld.Schell, A.Editors}, year={2016}, pages={49} }","alphadin":"<span style=\"font-variant:small-caps;\">Wattenberg, Malte</span> ; <span style=\"font-variant:small-caps;\">Niggemeier, Michael</span>: The Key Factors of Success of Corporate Communications in Facebook: Results of a Quantitative Online Survey. In: <span style=\"font-variant:small-caps;\">Stützer, C. M.</span> ; <span style=\"font-variant:small-caps;\">Hellwig, O.</span> ; <span style=\"font-variant:small-caps;\">Tabino, O.</span> ; <span style=\"font-variant:small-caps;\">Thielsch, M.</span> ; <span style=\"font-variant:small-caps;\">Wachenfeld.Schell, A.</span> (Hrsg.): <i>Proceedings of the 18th General Online Research Conference</i>, 2016, S. 49"},"author":[{"full_name":"Wattenberg, Malte","orcid":"0000-0001-5628-2877","last_name":"Wattenberg","orcid_put_code_url":"https://api.orcid.org/v2.0/0000-0001-5628-2877/work/177323443","id":"207361","first_name":"Malte"},{"first_name":"Michael","last_name":"Niggemeier","full_name":"Niggemeier, Michael"}],"conference":{"location":"Dresden","name":"18th General Online Research Conference"},"status":"public","page":"49","date_updated":"2026-03-17T15:29:19Z","year":"2016","_id":"5537","editor":[{"last_name":"Stützer","full_name":"Stützer, C.M.","first_name":"C.M."},{"full_name":"Hellwig, O.","last_name":"Hellwig","first_name":"O."},{"full_name":"Tabino, O.","last_name":"Tabino","first_name":"O."},{"last_name":"Thielsch","full_name":"Thielsch, M.","first_name":"M."},{"first_name":"A.","full_name":"Wachenfeld.Schell, A.","last_name":"Wachenfeld.Schell"}],"language":[{"iso":"eng"}]}]