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Schäfers (Eds.), <i>How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research</i> (pp. 324–332). Cheltenham: Edward Elgar Publishing. <a href=\"https://doi.org/10.4337/9781800888531.00028\">https://doi.org/10.4337/9781800888531.00028</a>","bibtex":"@inbook{Lindgreen_Di Benedetto_Brodie_Schäfers_2024, place={Cheltenham}, title={Achieving research quality}, DOI={<a href=\"https://doi.org/10.4337/9781800888531.00028\">10.4337/9781800888531.00028</a>}, booktitle={How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research}, publisher={Edward Elgar Publishing}, author={Lindgreen, Adam and Di Benedetto, C. Anthony and Brodie, Roderick J. and Schäfers, Tobias}, editor={van der Borgh, Michel and Lindgreen, Adam and Schäfers, TobiasEditors}, year={2024}, pages={324–332} }","chicago":"Lindgreen, Adam, C. Anthony Di Benedetto, Roderick J. Brodie, and Tobias Schäfers. “Achieving Research Quality.” In <i>How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research</i>, edited by Michel van der Borgh, Adam Lindgreen, and Tobias Schäfers, 324–32. Cheltenham: Edward Elgar Publishing, 2024. <a href=\"https://doi.org/10.4337/9781800888531.00028\">https://doi.org/10.4337/9781800888531.00028</a>.","short":"A. Lindgreen, C.A. Di Benedetto, R.J. Brodie, T. Schäfers, in: M. van der Borgh, A. Lindgreen, T. Schäfers (Eds.), How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, Edward Elgar Publishing, Cheltenham, 2024, pp. 324–332.","mla":"Lindgreen, Adam, et al. “Achieving Research Quality.” <i>How to Achieve Societal Impact through Engaged and Collaborative Scholarship. 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