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In: <i>Psychology &#38; Marketing</i>, Wiley (2024)","bibtex":"@article{Mandler_Cziehso_Schäfers_Kupfer_Mafael_2024, title={This article is… Consumer reactions to unfinished teasers for digital content}, DOI={<a href=\"https://doi.org/10.1002/mar.22098\">10.1002/mar.22098</a>}, journal={Psychology &#38; Marketing}, publisher={Wiley}, author={Mandler, Timo and Cziehso, Gerrit P. and Schäfers, Tobias and Kupfer, Ann‐Kristin and Mafael, Alexander}, year={2024} }","apa":"Mandler, T., Cziehso, G. P., Schäfers, T., Kupfer, A., &#38; Mafael, A. (2024). This article is… Consumer reactions to unfinished teasers for digital content. <i>Psychology &#38; Marketing</i>. <a href=\"https://doi.org/10.1002/mar.22098\">https://doi.org/10.1002/mar.22098</a>","ieee":"T. Mandler, G. P. Cziehso, T. Schäfers, A. Kupfer, and A. 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Cziehso, Tobias Schäfers, Ann‐Kristin Kupfer, and Alexander Mafael. “This Article Is… Consumer Reactions to Unfinished Teasers for Digital Content.” <i>Psychology &#38; Marketing</i>, 2024. <a href=\"https://doi.org/10.1002/mar.22098\">https://doi.org/10.1002/mar.22098</a>."},"author":[{"first_name":"Timo","full_name":"Mandler, Timo","last_name":"Mandler"},{"full_name":"Cziehso, Gerrit P.","last_name":"Cziehso","first_name":"Gerrit P."},{"last_name":"Schäfers","full_name":"Schäfers, Tobias","orcid":"0000-0002-2533-335X","orcid_put_code_url":"https://api.orcid.org/v2.0/0000-0002-2533-335X/work/165775033","id":"253685","first_name":"Tobias"},{"first_name":"Ann‐Kristin","full_name":"Kupfer, Ann‐Kristin","last_name":"Kupfer"},{"last_name":"Mafael","full_name":"Mafael, Alexander","first_name":"Alexander"}]}]
