{"title":"Do Price Promotions Help or Hurt Premium-Product Brands?","_id":"2996","language":[{"iso":"eng"}],"citation":{"ieee":"F. Zoellner and T. Schäfers, “Do Price Promotions Help or Hurt Premium-Product Brands?,” <i>Journal of Advertising Research</i>, vol. 55, no. 3, pp. 270–283, 2015.","mla":"Zoellner, Felix, and Tobias Schäfers. “Do Price Promotions Help or Hurt Premium-Product Brands?” <i>Journal of Advertising Research</i>, vol. 55, no. 3, WARC Limited, 2015, pp. 270–83, doi:<a href=\"https://doi.org/10.2501/JAR-2015-008\">10.2501/JAR-2015-008</a>.","apa":"Zoellner, F., &#38; Schäfers, T. (2015). Do Price Promotions Help or Hurt Premium-Product Brands? <i>Journal of Advertising Research</i>, <i>55</i>(3), 270–283. <a href=\"https://doi.org/10.2501/JAR-2015-008\">https://doi.org/10.2501/JAR-2015-008</a>","alphadin":"<span style=\"font-variant:small-caps;\">Zoellner, Felix</span> ; <span style=\"font-variant:small-caps;\">Schäfers, Tobias</span>: Do Price Promotions Help or Hurt Premium-Product Brands? In: <i>Journal of Advertising Research</i> Bd. 55, WARC Limited (2015), Nr. 3, S. 270–283","ama":"Zoellner F, Schäfers T. Do Price Promotions Help or Hurt Premium-Product Brands? <i>Journal of Advertising Research</i>. 2015;55(3):270-283. doi:<a href=\"https://doi.org/10.2501/JAR-2015-008\">10.2501/JAR-2015-008</a>","bibtex":"@article{Zoellner_Schäfers_2015, title={Do Price Promotions Help or Hurt Premium-Product Brands?}, volume={55}, DOI={<a href=\"https://doi.org/10.2501/JAR-2015-008\">10.2501/JAR-2015-008</a>}, number={3}, journal={Journal of Advertising Research}, publisher={WARC Limited}, author={Zoellner, Felix and Schäfers, Tobias}, year={2015}, pages={270–283} }","short":"F. Zoellner, T. Schäfers, Journal of Advertising Research 55 (2015) 270–283.","chicago":"Zoellner, Felix, and Tobias Schäfers. “Do Price Promotions Help or Hurt Premium-Product Brands?” <i>Journal of Advertising Research</i> 55, no. 3 (2015): 270–83. <a href=\"https://doi.org/10.2501/JAR-2015-008\">https://doi.org/10.2501/JAR-2015-008</a>."},"issue":"3","user_id":"216459","doi":"10.2501/JAR-2015-008","publication_status":"published","intvolume":"        55","date_created":"2023-05-26T07:30:49Z","date_updated":"2023-05-26T11:21:10Z","type":"journal_article","author":[{"full_name":"Zoellner, Felix","first_name":"Felix","last_name":"Zoellner"},{"first_name":"Tobias","last_name":"Schäfers","full_name":"Schäfers, Tobias","id":"253685","orcid":"0000-0002-2533-335X"}],"publication_identifier":{"issn":["0021-8499"]},"alternative_title":["The Impact of Different Price-Promotion Types On Sales and Brand Perception"],"status":"public","volume":55,"page":"270-283","publisher":"WARC Limited","publication":"Journal of Advertising Research","year":"2015"}