{"oa":"1","date_created":"2023-09-11T22:18:55Z","publication_status":"published","user_id":"207361","citation":{"ieee":"M. Wattenberg and H. Brandt-Pook, “The Key Factors of Success of Corporate Communications on Facebook: Results of a Quantitative Content Analysis,” in <i>Proceedings of the 19th General Online Research Conference</i>, Berlin, 2017, pp. 51–52.","mla":"Wattenberg, Malte, and Hans Brandt-Pook. “The Key Factors of Success of Corporate Communications on Facebook: Results of a Quantitative Content Analysis.” <i>Proceedings of the 19th General Online Research Conference</i>, edited by C.M. Stützer et al., 2017, pp. 51–52.","apa":"Wattenberg, M., &#38; Brandt-Pook, H. (2017). The Key Factors of Success of Corporate Communications on Facebook: Results of a Quantitative Content Analysis. In C. M. Stützer, O. Hellwig, O. Tabino, M. Thielsch, &#38; A. Wachenfeld.Schell (Eds.), <i>Proceedings of the 19th General Online Research Conference</i> (pp. 51–52). Berlin.","alphadin":"<span style=\"font-variant:small-caps;\">Wattenberg, Malte</span> ; <span style=\"font-variant:small-caps;\">Brandt-Pook, Hans</span>: The Key Factors of Success of Corporate Communications on Facebook: Results of a Quantitative Content Analysis. In: <span style=\"font-variant:small-caps;\">Stützer, C. M.</span> ; <span style=\"font-variant:small-caps;\">Hellwig, O.</span> ; <span style=\"font-variant:small-caps;\">Tabino, O.</span> ; <span style=\"font-variant:small-caps;\">Thielsch, M.</span> ; <span style=\"font-variant:small-caps;\">Wachenfeld.Schell, A.</span> (Hrsg.): <i>Proceedings of the 19th General Online Research Conference</i>, 2017, S. 51–52","ama":"Wattenberg M, Brandt-Pook H. The Key Factors of Success of Corporate Communications on Facebook: Results of a Quantitative Content Analysis. In: Stützer CM, Hellwig O, Tabino O, Thielsch M, Wachenfeld.Schell A, eds. <i>Proceedings of the 19th General Online Research Conference</i>. ; 2017:51-52.","bibtex":"@inproceedings{Wattenberg_Brandt-Pook_2017, title={The Key Factors of Success of Corporate Communications on Facebook: Results of a Quantitative Content Analysis}, booktitle={Proceedings of the 19th General Online Research Conference}, author={Wattenberg, Malte and Brandt-Pook, Hans}, editor={Stützer, C.M. and Hellwig, O. and Tabino, O. and Thielsch, M. and Wachenfeld.Schell, A.Editors}, year={2017}, pages={51–52} }","short":"M. Wattenberg, H. Brandt-Pook, in: C.M. Stützer, O. Hellwig, O. Tabino, M. Thielsch, A. Wachenfeld.Schell (Eds.), Proceedings of the 19th General Online Research Conference, 2017, pp. 51–52.","chicago":"Wattenberg, Malte, and Hans Brandt-Pook. “The Key Factors of Success of Corporate Communications on Facebook: Results of a Quantitative Content Analysis.” In <i>Proceedings of the 19th General Online Research Conference</i>, edited by C.M. Stützer, O. Hellwig, O. Tabino, M. Thielsch, and A. Wachenfeld.Schell, 51–52, 2017."},"language":[{"iso":"eng"}],"editor":[{"first_name":"C.M.","last_name":"Stützer","full_name":"Stützer, C.M."},{"full_name":"Hellwig, O.","first_name":"O.","last_name":"Hellwig"},{"last_name":"Tabino","first_name":"O.","full_name":"Tabino, O."},{"full_name":"Thielsch, M.","first_name":"M.","last_name":"Thielsch"},{"last_name":"Wachenfeld.Schell","first_name":"A.","full_name":"Wachenfeld.Schell, A."}],"title":"The Key Factors of Success of Corporate Communications on Facebook: Results of a Quantitative Content Analysis","_id":"3594","quality_controlled":"1","year":"2017","main_file_link":[{"open_access":"1","url":"http://www.gor.de/wp-content/uploads/2017/03/gor-17_abstractband_web.pdf#page=51"}],"page":"51-52","publication":"Proceedings of the 19th General Online Research Conference","status":"public","type":"conference_abstract","author":[{"orcid":"0000-0001-5628-2877","full_name":"Wattenberg, Malte","id":"207361","orcid_put_code_url":"https://api.orcid.org/v2.0/0000-0001-5628-2877/work/177321329","last_name":"Wattenberg","first_name":"Malte"},{"full_name":"Brandt-Pook, Hans","id":"206531","orcid":"0009-0002-6668-2684","last_name":"Brandt-Pook","first_name":"Hans","orcid_put_code_url":"https://api.orcid.org/v2.0/0009-0002-6668-2684/work/156951446"}],"conference":{"location":"Berlin","name":"19th General Online Research Conference"},"date_updated":"2025-02-07T13:10:21Z"}