{"_id":"4962","publication_status":"published","author":[{"full_name":"Lindgreen, Adam","first_name":"Adam","last_name":"Lindgreen"},{"full_name":"Di Benedetto, C. Anthony","first_name":"C. Anthony","last_name":"Di Benedetto"},{"full_name":"Brodie, Roderick J.","first_name":"Roderick J.","last_name":"Brodie"},{"first_name":"Michel","last_name":"van der Borgh","full_name":"van der Borgh, Michel"},{"orcid":"0000-0002-2533-335X","first_name":"Tobias","id":"253685","last_name":"Schäfers","full_name":"Schäfers, Tobias","orcid_put_code_url":"https://api.orcid.org/v2.0/0000-0002-2533-335X/work/167909651"}],"status":"public","date_updated":"2024-09-24T09:52:32Z","date_created":"2024-09-20T12:40:50Z","year":"2024","abstract":[{"lang":"eng","text":"As an applied social science, business-to-business research is inherently cross-disciplinary. The general theories that provide insight into business relationships, systems, and markets have their foundations in the economics, psychology, sociology, and management disciplines. However, when conducting cross-disciplinary research, academic researchers, like their counterparts in industry, must overcome functional silos. Depending on the type of research challenge, a multidisciplinary approach may be required. At the same time, however, differences in incentives, culture, terminology and jargon, and so forth all can lead to opportunistic and counterproductive behavior. The purpose of this chapter is to explore how to undertake cross-disciplinary research that advances knowledge and understanding in the domain of business-to-business research. To achieve this purpose, we elaborate on the theorizing processes, we examine how to break cross-disciplinary boundaries, and we provide practical guidelines for undertaking cross-disciplinary research."}],"place":"Cheltenham","publication":"How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research","publisher":"Edward Elgar Publishing","language":[{"iso":"eng"}],"user_id":"220548","type":"book_chapter","department":[{"_id":"4b2dc5c9-bee3-11eb-b75f-ecc80f94fb21"}],"page":"137-148","doi":"10.4337/9781800888531.00016","title":"Engaging in cross-disciplinary research","publication_identifier":{"eisbn":["9781800888531","9781800888531"],"isbn":["9781800888524"]},"quality_controlled":"1","editor":[{"last_name":"van der Borgh","first_name":"Michel","full_name":"van der Borgh, Michel"},{"full_name":"Lindgreen, Adam","first_name":"Adam","last_name":"Lindgreen"},{"orcid":"0000-0002-2533-335X","first_name":"Tobias","last_name":"Schäfers","id":"253685","full_name":"Schäfers, Tobias"}],"citation":{"chicago":"Lindgreen, Adam, C. Anthony Di Benedetto, Roderick J. Brodie, Michel van der Borgh, and Tobias Schäfers. “Engaging in Cross-Disciplinary Research.” In How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, edited by Michel van der Borgh, Adam Lindgreen, and Tobias Schäfers, 137–48. Cheltenham: Edward Elgar Publishing, 2024. https://doi.org/10.4337/9781800888531.00016.","ieee":"A. Lindgreen, C. A. Di Benedetto, R. J. Brodie, M. van der Borgh, and T. Schäfers, “Engaging in cross-disciplinary research,” in How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, M. van der Borgh, A. Lindgreen, and T. Schäfers, Eds. Cheltenham: Edward Elgar Publishing, 2024, pp. 137–148.","alphadin":"Lindgreen, Adam ; Di Benedetto, C. Anthony ; Brodie, Roderick J. ; van der Borgh, Michel ; Schäfers, Tobias: Engaging in cross-disciplinary research. In: van der Borgh, M. ; Lindgreen, A. ; Schäfers, T. (Hrsg.): How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research. Cheltenham : Edward Elgar Publishing, 2024, S. 137–148","short":"A. Lindgreen, C.A. Di Benedetto, R.J. Brodie, M. van der Borgh, T. Schäfers, in: M. van der Borgh, A. Lindgreen, T. Schäfers (Eds.), How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, Edward Elgar Publishing, Cheltenham, 2024, pp. 137–148.","ama":"Lindgreen A, Di Benedetto CA, Brodie RJ, van der Borgh M, Schäfers T. Engaging in cross-disciplinary research. In: van der Borgh M, Lindgreen A, Schäfers T, eds. How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research. Cheltenham: Edward Elgar Publishing; 2024:137-148. doi:10.4337/9781800888531.00016","mla":"Lindgreen, Adam, et al. “Engaging in Cross-Disciplinary Research.” How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, edited by Michel van der Borgh et al., Edward Elgar Publishing, 2024, pp. 137–48, doi:10.4337/9781800888531.00016.","bibtex":"@inbook{Lindgreen_Di Benedetto_Brodie_van der Borgh_Schäfers_2024, place={Cheltenham}, title={Engaging in cross-disciplinary research}, DOI={10.4337/9781800888531.00016}, booktitle={How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research}, publisher={Edward Elgar Publishing}, author={Lindgreen, Adam and Di Benedetto, C. Anthony and Brodie, Roderick J. and van der Borgh, Michel and Schäfers, Tobias}, editor={van der Borgh, Michel and Lindgreen, Adam and Schäfers, TobiasEditors}, year={2024}, pages={137–148} }","apa":"Lindgreen, A., Di Benedetto, C. A., Brodie, R. J., van der Borgh, M., & Schäfers, T. (2024). Engaging in cross-disciplinary research. In M. van der Borgh, A. Lindgreen, & T. Schäfers (Eds.), How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research (pp. 137–148). Cheltenham: Edward Elgar Publishing. https://doi.org/10.4337/9781800888531.00016"}}