Engaging in cross-disciplinary research
A. Lindgreen, C.A. Di Benedetto, R.J. Brodie, M. van der Borgh, T. Schäfers, in: M. van der Borgh, A. Lindgreen, T. Schäfers (Eds.), How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, Edward Elgar Publishing, Cheltenham, 2024, pp. 137–148.