{"language":[{"iso":"eng"}],"date_updated":"2025-01-10T11:54:01Z","department":[{"_id":"4b2dc5c9-bee3-11eb-b75f-ecc80f94fb21"}],"type":"conference","date_created":"2024-12-19T07:49:57Z","status":"public","title":"In-store tracking: Leveraging real-time data for targeting in brick-and-mortar retailing","author":[{"full_name":"Breustedt, Lukas","last_name":"Breustedt","first_name":"Lukas"},{"orcid":"0000-0002-2533-335X","full_name":"Schäfers, Tobias","first_name":"Tobias","last_name":"Schäfers","orcid_put_code_url":"https://api.orcid.org/v2.0/0000-0002-2533-335X/work/174092018","id":"253685"},{"full_name":"Cziehso, Gerrit","last_name":"Cziehso","first_name":"Gerrit"},{"first_name":"Stefan","last_name":"Brinkhoff","full_name":"Brinkhoff, Stefan"}],"citation":{"apa":"Breustedt, L., Schäfers, T., Cziehso, G., &#38; Brinkhoff, S. (2024). In-store tracking: Leveraging real-time data for targeting in brick-and-mortar retailing. Presented at the CHIMSPAS 2024 - International Conference on Challenges in Managing Smart Products and Services, Bielefeld.","ama":"Breustedt L, Schäfers T, Cziehso G, Brinkhoff S. In-store tracking: Leveraging real-time data for targeting in brick-and-mortar retailing. In: ; 2024.","bibtex":"@inproceedings{Breustedt_Schäfers_Cziehso_Brinkhoff_2024, title={In-store tracking: Leveraging real-time data for targeting in brick-and-mortar retailing}, author={Breustedt, Lukas and Schäfers, Tobias and Cziehso, Gerrit and Brinkhoff, Stefan}, year={2024} }","mla":"Breustedt, Lukas, et al. <i>In-Store Tracking: Leveraging Real-Time Data for Targeting in Brick-and-Mortar Retailing</i>. 2024.","short":"L. Breustedt, T. Schäfers, G. Cziehso, S. Brinkhoff, in: 2024.","ieee":"L. Breustedt, T. Schäfers, G. Cziehso, and S. Brinkhoff, “In-store tracking: Leveraging real-time data for targeting in brick-and-mortar retailing,” presented at the CHIMSPAS 2024 - International Conference on Challenges in Managing Smart Products and Services, Bielefeld, 2024.","alphadin":"<span style=\"font-variant:small-caps;\">Breustedt, Lukas</span> ; <span style=\"font-variant:small-caps;\">Schäfers, Tobias</span> ; <span style=\"font-variant:small-caps;\">Cziehso, Gerrit</span> ; <span style=\"font-variant:small-caps;\">Brinkhoff, Stefan</span>: In-store tracking: Leveraging real-time data for targeting in brick-and-mortar retailing. In: , 2024","chicago":"Breustedt, Lukas, Tobias Schäfers, Gerrit Cziehso, and Stefan Brinkhoff. “In-Store Tracking: Leveraging Real-Time Data for Targeting in Brick-and-Mortar Retailing,” 2024."},"_id":"5187","year":"2024","conference":{"location":"Bielefeld","start_date":"2024-08-29","name":"CHIMSPAS 2024 - International Conference on Challenges in Managing Smart Products and Services","end_date":"2024-08-30"},"user_id":"220548"}