{"department":[{"_id":"4b2dc5c9-bee3-11eb-b75f-ecc80f94fb21"}],"year":"2024","quality_controlled":"1","date_updated":"2025-01-31T13:22:19Z","conference":{"start_date":"2024-06-06","location":"Bordeaux","name":"13th AMA SERVSIG Conference","end_date":"2024-06-08"},"type":"conference","author":[{"last_name":"Breustedt","first_name":"Lukas","full_name":"Breustedt, Lukas"},{"id":"253685","full_name":"Schäfers, Tobias","orcid":"0000-0002-2533-335X","orcid_put_code_url":"https://api.orcid.org/v2.0/0000-0002-2533-335X/work/174092121","last_name":"Schäfers","first_name":"Tobias"},{"first_name":"Gerrit","last_name":"Cziehso","full_name":"Cziehso, Gerrit"},{"last_name":"Brinkhoff","first_name":"Stefan","full_name":"Brinkhoff, Stefan"}],"status":"public","user_id":"253685","date_created":"2024-12-19T07:53:00Z","_id":"5188","title":"Online in the store: Leveraging tracking and targeting for brick-and-mortar retailing","language":[{"iso":"eng"}],"citation":{"chicago":"Breustedt, Lukas, Tobias Schäfers, Gerrit Cziehso, and Stefan Brinkhoff. “Online in the Store: Leveraging Tracking and Targeting for Brick-and-Mortar Retailing,” 2024.","bibtex":"@inproceedings{Breustedt_Schäfers_Cziehso_Brinkhoff_2024, title={Online in the store: Leveraging tracking and targeting for brick-and-mortar retailing}, author={Breustedt, Lukas and Schäfers, Tobias and Cziehso, Gerrit and Brinkhoff, Stefan}, year={2024} }","short":"L. Breustedt, T. Schäfers, G. Cziehso, S. Brinkhoff, in: 2024.","ama":"Breustedt L, Schäfers T, Cziehso G, Brinkhoff S. Online in the store: Leveraging tracking and targeting for brick-and-mortar retailing. In: ; 2024.","mla":"Breustedt, Lukas, et al. <i>Online in the Store: Leveraging Tracking and Targeting for Brick-and-Mortar Retailing</i>. 2024.","ieee":"L. Breustedt, T. Schäfers, G. Cziehso, and S. Brinkhoff, “Online in the store: Leveraging tracking and targeting for brick-and-mortar retailing,” presented at the 13th AMA SERVSIG Conference, Bordeaux, 2024.","alphadin":"<span style=\"font-variant:small-caps;\">Breustedt, Lukas</span> ; <span style=\"font-variant:small-caps;\">Schäfers, Tobias</span> ; <span style=\"font-variant:small-caps;\">Cziehso, Gerrit</span> ; <span style=\"font-variant:small-caps;\">Brinkhoff, Stefan</span>: Online in the store: Leveraging tracking and targeting for brick-and-mortar retailing. In: , 2024","apa":"Breustedt, L., Schäfers, T., Cziehso, G., &#38; Brinkhoff, S. (2024). Online in the store: Leveraging tracking and targeting for brick-and-mortar retailing. Presented at the 13th AMA SERVSIG Conference, Bordeaux."}}