{"language":[{"iso":"eng"}],"_id":"5492","title":"Customer Education in Value-Based Selling","citation":{"chicago":"Florea, Dorian, Ashwin Baliga, Deva Rangarajan, and Tobias Schäfers. “Customer Education in Value-Based Selling,” 2025.","bibtex":"@inproceedings{Florea_Baliga_Rangarajan_Schäfers_2025, title={Customer Education in Value-Based Selling}, author={Florea, Dorian and Baliga, Ashwin and Rangarajan, Deva and Schäfers, Tobias}, year={2025} }","short":"D. Florea, A. Baliga, D. Rangarajan, T. Schäfers, in: 2025.","ama":"Florea D, Baliga A, Rangarajan D, Schäfers T. Customer Education in Value-Based Selling. In: ; 2025.","mla":"Florea, Dorian, et al. <i>Customer Education in Value-Based Selling</i>. 2025.","ieee":"D. Florea, A. Baliga, D. Rangarajan, and T. Schäfers, “Customer Education in Value-Based Selling,” presented at the 8th Industrial Marketing Management Summit, Sarajevo, 2025.","alphadin":"<span style=\"font-variant:small-caps;\">Florea, Dorian</span> ; <span style=\"font-variant:small-caps;\">Baliga, Ashwin</span> ; <span style=\"font-variant:small-caps;\">Rangarajan, Deva</span> ; <span style=\"font-variant:small-caps;\">Schäfers, Tobias</span>: Customer Education in Value-Based Selling. In: , 2025","apa":"Florea, D., Baliga, A., Rangarajan, D., &#38; Schäfers, T. (2025). Customer Education in Value-Based Selling. Presented at the 8th Industrial Marketing Management Summit, Sarajevo."},"user_id":"220548","date_created":"2025-01-31T13:27:58Z","author":[{"full_name":"Florea, Dorian","first_name":"Dorian","last_name":"Florea"},{"full_name":"Baliga, Ashwin","last_name":"Baliga","first_name":"Ashwin"},{"last_name":"Rangarajan","first_name":"Deva","full_name":"Rangarajan, Deva"},{"first_name":"Tobias","last_name":"Schäfers","full_name":"Schäfers, Tobias","id":"253685","orcid":"0000-0002-2533-335X"}],"type":"conference","date_updated":"2025-02-03T09:24:16Z","conference":{"start_date":"2025-01-15","location":"Sarajevo","name":"8th Industrial Marketing Management Summit","end_date":"2025-01-17"},"status":"public","year":"2025","quality_controlled":"1","department":[{"_id":"4b2dc5c9-bee3-11eb-b75f-ecc80f94fb21"}]}