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<titleInfo><title>Customer Journey Mining in Retail: A Process Mining Approach for Analyzing and Managing Customer Journeys</title></titleInfo>




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<name type="personal">
  <namePart type="given">Lukas</namePart>
  <namePart type="family">Breustedt</namePart>
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<name type="personal">
  <namePart type="given">Tobias</namePart>
  <namePart type="family">Schäfers</namePart>
  <role><roleTerm type="text">author</roleTerm> </role><identifier type="local">253685</identifier><description xsi:type="identifierDefinition" type="orcid">0000-0002-2533-335X</description></name>
<name type="personal">
  <namePart type="given">Michel</namePart>
  <namePart type="family">van der Borgh</namePart>
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<name type="conference">
  <namePart>19th International Research Symposium on Service Excellence in Management (QUIS19)</namePart>
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<originInfo><dateIssued encoding="w3cdtf">2025</dateIssued><place><placeTerm type="text">Rome</placeTerm></place>
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<language><languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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<alphadin>&lt;span style=&quot;font-variant:small-caps;&quot;&gt;Breustedt, Lukas&lt;/span&gt; ; &lt;span style=&quot;font-variant:small-caps;&quot;&gt;Schäfers, Tobias&lt;/span&gt; ; &lt;span style=&quot;font-variant:small-caps;&quot;&gt;van der Borgh, Michel&lt;/span&gt;: Customer Journey Mining in Retail: A Process Mining Approach for Analyzing and Managing Customer Journeys. In: , 2025</alphadin>
<apa>Breustedt, L., Schäfers, T., &amp;#38; van der Borgh, M. (2025). Customer Journey Mining in Retail: A Process Mining Approach for Analyzing and Managing Customer Journeys. Presented at the 19th International Research Symposium on Service Excellence in Management (QUIS19), Rome.</apa>
<bibtex>@inproceedings{Breustedt_Schäfers_van der Borgh_2025, title={Customer Journey Mining in Retail: A Process Mining Approach for Analyzing and Managing Customer Journeys}, author={Breustedt, Lukas and Schäfers, Tobias and van der Borgh, Michel}, year={2025} }</bibtex>
<ieee>L. Breustedt, T. Schäfers, and M. van der Borgh, “Customer Journey Mining in Retail: A Process Mining Approach for Analyzing and Managing Customer Journeys,” presented at the 19th International Research Symposium on Service Excellence in Management (QUIS19), Rome, 2025.</ieee>
<mla>Breustedt, Lukas, et al. &lt;i&gt;Customer Journey Mining in Retail: A Process Mining Approach for Analyzing and Managing Customer Journeys&lt;/i&gt;. 2025.</mla>
<ama>Breustedt L, Schäfers T, van der Borgh M. Customer Journey Mining in Retail: A Process Mining Approach for Analyzing and Managing Customer Journeys. In: ; 2025.</ama>
<chicago>Breustedt, Lukas, Tobias Schäfers, and Michel van der Borgh. “Customer Journey Mining in Retail: A Process Mining Approach for Analyzing and Managing Customer Journeys,” 2025.</chicago>
<short>L. Breustedt, T. Schäfers, M. van der Borgh, in: 2025.</short>
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