---
_id: '7011'
author:
- first_name: Lukas
  full_name: Breustedt, Lukas
  last_name: Breustedt
- first_name: Tobias
  full_name: Schäfers, Tobias
  id: '253685'
  last_name: Schäfers
  orcid: 0000-0002-2533-335X
- first_name: Michel
  full_name: van der Borgh, Michel
  last_name: van der Borgh
citation:
  alphadin: '<span style="font-variant:small-caps;">Breustedt, Lukas</span> ; <span
    style="font-variant:small-caps;">Schäfers, Tobias</span> ; <span style="font-variant:small-caps;">van
    der Borgh, Michel</span>: Customer Journey Mining in Retail: A Process Mining
    Approach for Analyzing and Managing Customer Journeys. In: , 2025'
  ama: 'Breustedt L, Schäfers T, van der Borgh M. Customer Journey Mining in Retail:
    A Process Mining Approach for Analyzing and Managing Customer Journeys. In: ;
    2025.'
  apa: 'Breustedt, L., Schäfers, T., &#38; van der Borgh, M. (2025). Customer Journey
    Mining in Retail: A Process Mining Approach for Analyzing and Managing Customer
    Journeys. Presented at the 19th International Research Symposium on Service Excellence
    in Management (QUIS19), Rome.'
  bibtex: '@inproceedings{Breustedt_Schäfers_van der Borgh_2025, title={Customer Journey
    Mining in Retail: A Process Mining Approach for Analyzing and Managing Customer
    Journeys}, author={Breustedt, Lukas and Schäfers, Tobias and van der Borgh, Michel},
    year={2025} }'
  chicago: 'Breustedt, Lukas, Tobias Schäfers, and Michel van der Borgh. “Customer
    Journey Mining in Retail: A Process Mining Approach for Analyzing and Managing
    Customer Journeys,” 2025.'
  ieee: 'L. Breustedt, T. Schäfers, and M. van der Borgh, “Customer Journey Mining
    in Retail: A Process Mining Approach for Analyzing and Managing Customer Journeys,”
    presented at the 19th International Research Symposium on Service Excellence in
    Management (QUIS19), Rome, 2025.'
  mla: 'Breustedt, Lukas, et al. <i>Customer Journey Mining in Retail: A Process Mining
    Approach for Analyzing and Managing Customer Journeys</i>. 2025.'
  short: 'L. Breustedt, T. Schäfers, M. van der Borgh, in: 2025.'
conference:
  end_date: 2025-06-06
  location: Rome
  name: 19th International Research Symposium on Service Excellence in Management
    (QUIS19)
  start_date: 2025-06-03
date_created: 2026-06-24T11:06:00Z
date_updated: 2026-06-24T13:05:29Z
department:
- _id: 4b2dc5c9-bee3-11eb-b75f-ecc80f94fb21
language:
- iso: eng
quality_controlled: '1'
status: public
title: 'Customer Journey Mining in Retail: A Process Mining Approach for Analyzing
  and Managing Customer Journeys'
type: conference
user_id: '220548'
year: '2025'
...