{"type":"conference","user_id":"220548","quality_controlled":"1","department":[{"_id":"4b2dc5c9-bee3-11eb-b75f-ecc80f94fb21"}],"date_created":"2026-06-24T11:53:16Z","title":"The Desirability-Opportunism Effect: Consumers’ Bypassing Behavior in On-Demand Product Features","_id":"7017","year":"2026","language":[{"iso":"eng"}],"citation":{"ieee":"S. Saracevic and T. Schäfers, “The Desirability-Opportunism Effect: Consumers’ Bypassing Behavior in On-Demand Product Features,” presented at the 2026 AMA Winter Academic Conference, Madrid, 2026.","alphadin":"<span style=\"font-variant:small-caps;\">Saracevic, Selma</span> ; <span style=\"font-variant:small-caps;\">Schäfers, Tobias</span>: The Desirability-Opportunism Effect: Consumers’ Bypassing Behavior in On-Demand Product Features. In: , 2026","apa":"Saracevic, S., &#38; Schäfers, T. (2026). The Desirability-Opportunism Effect: Consumers’ Bypassing Behavior in On-Demand Product Features. Presented at the 2026 AMA Winter Academic Conference, Madrid.","bibtex":"@inproceedings{Saracevic_Schäfers_2026, title={The Desirability-Opportunism Effect: Consumers’ Bypassing Behavior in On-Demand Product Features}, author={Saracevic, Selma and Schäfers, Tobias}, year={2026} }","chicago":"Saracevic, Selma, and Tobias Schäfers. “The Desirability-Opportunism Effect: Consumers’ Bypassing Behavior in On-Demand Product Features,” 2026.","short":"S. Saracevic, T. Schäfers, in: 2026.","mla":"Saracevic, Selma, and Tobias Schäfers. <i>The Desirability-Opportunism Effect: Consumers’ Bypassing Behavior in On-Demand Product Features</i>. 2026.","ama":"Saracevic S, Schäfers T. The Desirability-Opportunism Effect: Consumers’ Bypassing Behavior in On-Demand Product Features. In: ; 2026."},"author":[{"last_name":"Saracevic","full_name":"Saracevic, Selma","first_name":"Selma"},{"last_name":"Schäfers","orcid":"0000-0002-2533-335X","full_name":"Schäfers, Tobias","first_name":"Tobias","id":"253685"}],"status":"public","conference":{"location":"Madrid","name":"2026 AMA Winter Academic Conference","start_date":"2026-02-13","end_date":"2026-02-15"},"date_updated":"2026-06-24T13:21:08Z"}