---
_id: '7017'
author:
- first_name: Selma
  full_name: Saracevic, Selma
  last_name: Saracevic
- first_name: Tobias
  full_name: Schäfers, Tobias
  id: '253685'
  last_name: Schäfers
  orcid: 0000-0002-2533-335X
citation:
  alphadin: '<span style="font-variant:small-caps;">Saracevic, Selma</span> ; <span
    style="font-variant:small-caps;">Schäfers, Tobias</span>: The Desirability-Opportunism
    Effect: Consumers’ Bypassing Behavior in On-Demand Product Features. In: , 2026'
  ama: 'Saracevic S, Schäfers T. The Desirability-Opportunism Effect: Consumers’ Bypassing
    Behavior in On-Demand Product Features. In: ; 2026.'
  apa: 'Saracevic, S., &#38; Schäfers, T. (2026). The Desirability-Opportunism Effect:
    Consumers’ Bypassing Behavior in On-Demand Product Features. Presented at the
    2026 AMA Winter Academic Conference, Madrid.'
  bibtex: '@inproceedings{Saracevic_Schäfers_2026, title={The Desirability-Opportunism
    Effect: Consumers’ Bypassing Behavior in On-Demand Product Features}, author={Saracevic,
    Selma and Schäfers, Tobias}, year={2026} }'
  chicago: 'Saracevic, Selma, and Tobias Schäfers. “The Desirability-Opportunism Effect:
    Consumers’ Bypassing Behavior in On-Demand Product Features,” 2026.'
  ieee: 'S. Saracevic and T. Schäfers, “The Desirability-Opportunism Effect: Consumers’
    Bypassing Behavior in On-Demand Product Features,” presented at the 2026 AMA Winter
    Academic Conference, Madrid, 2026.'
  mla: 'Saracevic, Selma, and Tobias Schäfers. <i>The Desirability-Opportunism Effect:
    Consumers’ Bypassing Behavior in On-Demand Product Features</i>. 2026.'
  short: 'S. Saracevic, T. Schäfers, in: 2026.'
conference:
  end_date: 2026-02-15
  location: Madrid
  name: 2026 AMA Winter Academic Conference
  start_date: 2026-02-13
date_created: 2026-06-24T11:53:16Z
date_updated: 2026-06-24T13:21:08Z
department:
- _id: 4b2dc5c9-bee3-11eb-b75f-ecc80f94fb21
language:
- iso: eng
quality_controlled: '1'
status: public
title: 'The Desirability-Opportunism Effect: Consumers’ Bypassing Behavior in On-Demand
  Product Features'
type: conference
user_id: '220548'
year: '2026'
...