@inbook{7202,
  author       = {Starke, Eliza and Egbers, Angelina and Josephs, Lia Bo and Neumann, Alina and Quiring, Judith and Schilling, Jan and Stegemann, Manuel},
  booktitle    = {Current Issues in Business Management 2024 },
  editor       = {Bayrak Meydanoglu, Ela Sibel and Öztürk, Riza and Zamantılı Nayır, Dilek and Klein, Müge},
  pages        = {57--78},
  publisher    = {Peter Lang},
  title        = {{Battling the Pink Tax: How Awareness Campaigns Shape Fairness and Brand Perception}},
  doi          = { 10.3726/b22936},
  year         = {2025},
}