Battling the Pink Tax: How Awareness Campaigns Shape Fairness and Brand Perception Starke, Eliza Egbers, Angelina Josephs, Lia Bo Neumann, Alina Quiring, Judith Schilling, Jan Stegemann, Manuel Bayrak Meydanoglu, Ela Sibel Öztürk, Riza Zamantılı Nayır, Dilek Klein, Müge Peter Lang 2025 info:eu-repo/semantics/bookPart doc-type:bookPart text http://purl.org/coar/resource_type/c_3248 https://www.hsbi.de/publikationsserver/record/7202 Starke E, Egbers A, Josephs LB, et al. Battling the Pink Tax: How Awareness Campaigns Shape Fairness and Brand Perception. In: Bayrak Meydanoglu ES, Öztürk R, Zamantılı Nayır D, Klein M, eds. <i>Current Issues in Business Management 2024 </i>. Berlin: Peter Lang; 2025:57-78. doi:<a href="https://doi.org/ 10.3726/b22936"> 10.3726/b22936</a> eng info:eu-repo/semantics/altIdentifier/doi/ 10.3726/b22936 info:eu-repo/semantics/closedAccess