{"editor":[{"last_name":"Bayrak Meydanoglu","first_name":"Ela Sibel","full_name":"Bayrak Meydanoglu, Ela Sibel"},{"first_name":"Riza","last_name":"Öztürk","full_name":"Öztürk, Riza"},{"last_name":"Zamantılı Nayır","first_name":"Dilek","full_name":"Zamantılı Nayır, Dilek"},{"full_name":"Klein, Müge","last_name":"Klein","first_name":"Müge"}],"author":[{"id":"245396","last_name":"Starke","first_name":"Eliza","full_name":"Starke, Eliza"},{"first_name":"Angelina","last_name":"Egbers","full_name":"Egbers, Angelina"},{"full_name":"Josephs, Lia Bo","last_name":"Josephs","first_name":"Lia Bo"},{"full_name":"Neumann, Alina","last_name":"Neumann","first_name":"Alina"},{"last_name":"Quiring","first_name":"Judith","full_name":"Quiring, Judith"},{"full_name":"Schilling, Jan","orcid":"0000-0002-2122-9408","last_name":"Schilling","first_name":"Jan","id":"252636"},{"id":"245919","full_name":"Stegemann, Manuel","first_name":"Manuel","last_name":"Stegemann"}],"citation":{"mla":"Starke, Eliza, et al. “Battling the Pink Tax: How Awareness Campaigns Shape Fairness and Brand Perception.” <i>Current Issues in Business Management 2024 </i>, edited by Ela Sibel Bayrak Meydanoglu et al., Peter Lang, 2025, pp. 57–78, doi:<a href=\"https://doi.org/ 10.3726/b22936\"> 10.3726/b22936</a>.","ieee":"E. Starke <i>et al.</i>, “Battling the Pink Tax: How Awareness Campaigns Shape Fairness and Brand Perception,” in <i>Current Issues in Business Management 2024 </i>, E. S. Bayrak Meydanoglu, R. Öztürk, D. Zamantılı Nayır, and M. Klein, Eds. Berlin: Peter Lang, 2025, pp. 57–78.","alphadin":"<span style=\"font-variant:small-caps;\">Starke, Eliza</span> ; <span style=\"font-variant:small-caps;\">Egbers, Angelina</span> ; <span style=\"font-variant:small-caps;\">Josephs, Lia Bo</span> ; <span style=\"font-variant:small-caps;\">Neumann, Alina</span> ; <span style=\"font-variant:small-caps;\">Quiring, Judith</span> ; <span style=\"font-variant:small-caps;\">Schilling, Jan</span> ; <span style=\"font-variant:small-caps;\">Stegemann, Manuel</span>: Battling the Pink Tax: How Awareness Campaigns Shape Fairness and Brand Perception. In: <span style=\"font-variant:small-caps;\">Bayrak Meydanoglu, E. S.</span> ; <span style=\"font-variant:small-caps;\">Öztürk, R.</span> ; <span style=\"font-variant:small-caps;\">Zamantılı Nayır, D.</span> ; <span style=\"font-variant:small-caps;\">Klein, M.</span> (Hrsg.): <i>Current Issues in Business Management 2024 </i>. Berlin : Peter Lang, 2025, S. 57–78","short":"E. Starke, A. Egbers, L.B. Josephs, A. Neumann, J. Quiring, J. Schilling, M. Stegemann, in: E.S. Bayrak Meydanoglu, R. Öztürk, D. Zamantılı Nayır, M. Klein (Eds.), Current Issues in Business Management 2024 , Peter Lang, Berlin, 2025, pp. 57–78.","ama":"Starke E, Egbers A, Josephs LB, et al. Battling the Pink Tax: How Awareness Campaigns Shape Fairness and Brand Perception. In: Bayrak Meydanoglu ES, Öztürk R, Zamantılı Nayır D, Klein M, eds. <i>Current Issues in Business Management 2024 </i>. Berlin: Peter Lang; 2025:57-78. doi:<a href=\"https://doi.org/ 10.3726/b22936\"> 10.3726/b22936</a>","bibtex":"@inbook{Starke_Egbers_Josephs_Neumann_Quiring_Schilling_Stegemann_2025, place={Berlin}, title={Battling the Pink Tax: How Awareness Campaigns Shape Fairness and Brand Perception}, DOI={<a href=\"https://doi.org/ 10.3726/b22936\"> 10.3726/b22936</a>}, booktitle={Current Issues in Business Management 2024 }, publisher={Peter Lang}, author={Starke, Eliza and Egbers, Angelina and Josephs, Lia Bo and Neumann, Alina and Quiring, Judith and Schilling, Jan and Stegemann, Manuel}, editor={Bayrak Meydanoglu, Ela Sibel and Öztürk, Riza and Zamantılı Nayır, Dilek and Klein, MügeEditors}, year={2025}, pages={57–78} }","apa":"Starke, E., Egbers, A., Josephs, L. B., Neumann, A., Quiring, J., Schilling, J., &#38; Stegemann, M. (2025). Battling the Pink Tax: How Awareness Campaigns Shape Fairness and Brand Perception. In E. S. Bayrak Meydanoglu, R. Öztürk, D. Zamantılı Nayır, &#38; M. Klein (Eds.), <i>Current Issues in Business Management 2024 </i> (pp. 57–78). Berlin: Peter Lang. <a href=\"https://doi.org/ 10.3726/b22936\">https://doi.org/ 10.3726/b22936</a>","chicago":"Starke, Eliza, Angelina Egbers, Lia Bo Josephs, Alina Neumann, Judith Quiring, Jan Schilling, and Manuel Stegemann. “Battling the Pink Tax: How Awareness Campaigns Shape Fairness and Brand Perception.” In <i>Current Issues in Business Management 2024 </i>, edited by Ela Sibel Bayrak Meydanoglu, Riza Öztürk, Dilek Zamantılı Nayır, and Müge Klein, 57–78. Berlin: Peter Lang, 2025. <a href=\"https://doi.org/ 10.3726/b22936\">https://doi.org/ 10.3726/b22936</a>."},"_id":"7202","user_id":"261203","language":[{"iso":"eng"}],"publication_identifier":{"eisbn":[" 9783631938386"]},"publication":"Current Issues in Business Management 2024 ","date_updated":"2026-10-15T08:28:40Z","status":"public","publication_status":"published","date_created":"2026-10-12T07:38:35Z","page":"57-78","title":"Battling the Pink Tax: How Awareness Campaigns Shape Fairness and Brand Perception","doi":" 10.3726/b22936","type":"book_chapter","publisher":"Peter Lang","year":"2025","place":"Berlin"}