Battling the Pink Tax: How Awareness Campaigns Shape Fairness and Brand Perception

book chapter Battling the Pink Tax: How Awareness Campaigns Shape Fairness and Brand Perception published Eliza Starke author 245396 Angelina Egbers author Lia Bo Josephs author Alina Neumann author Judith Quiring author Jan Schilling author 2526360000-0002-2122-9408 Manuel Stegemann author 245919 Ela SibelBayrak Meydanoglu editor RizaÖztürk editor DilekZamantılı Nayır editor MügeKlein editor Peter Lang2025 eng Current Issues in Business Management 2024 10.3726/b22936 57-78 Starke, E., Egbers, A., Josephs, L. B., Neumann, A., Quiring, J., Schilling, J., & Stegemann, M. (2025). Battling the Pink Tax: How Awareness Campaigns Shape Fairness and Brand Perception. In E. S. Bayrak Meydanoglu, R. Öztürk, D. Zamantılı Nayır, & M. Klein (Eds.), Current Issues in Business Management 2024 (pp. 57–78). Berlin: Peter Lang. <a href="https://doi.org/ 10.3726/b22936">https://doi.org/ 10.3726/b22936</a> Starke, Eliza, Angelina Egbers, Lia Bo Josephs, Alina Neumann, Judith Quiring, Jan Schilling, and Manuel Stegemann. “Battling the Pink Tax: How Awareness Campaigns Shape Fairness and Brand Perception.” In Current Issues in Business Management 2024 , edited by Ela Sibel Bayrak Meydanoglu, Riza Öztürk, Dilek Zamantılı Nayır, and Müge Klein, 57–78. Berlin: Peter Lang, 2025. <a href="https://doi.org/ 10.3726/b22936">https://doi.org/ 10.3726/b22936</a>. @inbook{Starke_Egbers_Josephs_Neumann_Quiring_Schilling_Stegemann_2025, place={Berlin}, title={Battling the Pink Tax: How Awareness Campaigns Shape Fairness and Brand Perception}, DOI={<a href="https://doi.org/ 10.3726/b22936"> 10.3726/b22936</a>}, booktitle={Current Issues in Business Management 2024 }, publisher={Peter Lang}, author={Starke, Eliza and Egbers, Angelina and Josephs, Lia Bo and Neumann, Alina and Quiring, Judith and Schilling, Jan and Stegemann, Manuel}, editor={Bayrak Meydanoglu, Ela Sibel and Öztürk, Riza and Zamantılı Nayır, Dilek and Klein, MügeEditors}, year={2025}, pages={57–78} } Starke E, Egbers A, Josephs LB, et al. Battling the Pink Tax: How Awareness Campaigns Shape Fairness and Brand Perception. In: Bayrak Meydanoglu ES, Öztürk R, Zamantılı Nayır D, Klein M, eds. Current Issues in Business Management 2024 . Berlin: Peter Lang; 2025:57-78. doi:<a href="https://doi.org/ 10.3726/b22936"> 10.3726/b22936</a> E. Starke, A. Egbers, L.B. Josephs, A. Neumann, J. Quiring, J. Schilling, M. Stegemann, in: E.S. Bayrak Meydanoglu, R. Öztürk, D. Zamantılı Nayır, M. Klein (Eds.), Current Issues in Business Management 2024 , Peter Lang, Berlin, 2025, pp. 57–78. Starke, Eliza ; Egbers, Angelina ; Josephs, Lia Bo ; Neumann, Alina ; Quiring, Judith ; Schilling, Jan ; Stegemann, Manuel: Battling the Pink Tax: How Awareness Campaigns Shape Fairness and Brand Perception. In: Bayrak Meydanoglu, E. S. ; Öztürk, R. ; Zamantılı Nayır, D. ; Klein, M. (Hrsg.): Current Issues in Business Management 2024 . Berlin : Peter Lang, 2025, S. 57–78 E. Starke et al., “Battling the Pink Tax: How Awareness Campaigns Shape Fairness and Brand Perception,” in Current Issues in Business Management 2024 , E. S. Bayrak Meydanoglu, R. Öztürk, D. Zamantılı Nayır, and M. Klein, Eds. Berlin: Peter Lang, 2025, pp. 57–78. Starke, Eliza, et al. “Battling the Pink Tax: How Awareness Campaigns Shape Fairness and Brand Perception.” Current Issues in Business Management 2024 , edited by Ela Sibel Bayrak Meydanoglu et al., Peter Lang, 2025, pp. 57–78, doi:<a href="https://doi.org/ 10.3726/b22936"> 10.3726/b22936</a>. 72022026-10-12T07:38:35Z2026-10-15T08:28:40Z