---
_id: '7202'
author:
- first_name: Eliza
  full_name: Starke, Eliza
  id: '245396'
  last_name: Starke
- first_name: Angelina
  full_name: Egbers, Angelina
  last_name: Egbers
- first_name: Lia Bo
  full_name: Josephs, Lia Bo
  last_name: Josephs
- first_name: Alina
  full_name: Neumann, Alina
  last_name: Neumann
- first_name: Judith
  full_name: Quiring, Judith
  last_name: Quiring
- first_name: Jan
  full_name: Schilling, Jan
  id: '252636'
  last_name: Schilling
  orcid: 0000-0002-2122-9408
- first_name: Manuel
  full_name: Stegemann, Manuel
  id: '245919'
  last_name: Stegemann
citation:
  alphadin: '<span style="font-variant:small-caps;">Starke, Eliza</span> ; <span style="font-variant:small-caps;">Egbers,
    Angelina</span> ; <span style="font-variant:small-caps;">Josephs, Lia Bo</span>
    ; <span style="font-variant:small-caps;">Neumann, Alina</span> ; <span style="font-variant:small-caps;">Quiring,
    Judith</span> ; <span style="font-variant:small-caps;">Schilling, Jan</span> ;
    <span style="font-variant:small-caps;">Stegemann, Manuel</span>: Battling the
    Pink Tax: How Awareness Campaigns Shape Fairness and Brand Perception. In: <span
    style="font-variant:small-caps;">Bayrak Meydanoglu, E. S.</span> ; <span style="font-variant:small-caps;">Öztürk,
    R.</span> ; <span style="font-variant:small-caps;">Zamantılı Nayır, D.</span>
    ; <span style="font-variant:small-caps;">Klein, M.</span> (Hrsg.): <i>Current
    Issues in Business Management 2024 </i>. Berlin : Peter Lang, 2025, S. 57–78'
  ama: 'Starke E, Egbers A, Josephs LB, et al. Battling the Pink Tax: How Awareness
    Campaigns Shape Fairness and Brand Perception. In: Bayrak Meydanoglu ES, Öztürk
    R, Zamantılı Nayır D, Klein M, eds. <i>Current Issues in Business Management 2024
    </i>. Berlin: Peter Lang; 2025:57-78. doi:<a href="https://doi.org/ 10.3726/b22936">
    10.3726/b22936</a>'
  apa: 'Starke, E., Egbers, A., Josephs, L. B., Neumann, A., Quiring, J., Schilling,
    J., &#38; Stegemann, M. (2025). Battling the Pink Tax: How Awareness Campaigns
    Shape Fairness and Brand Perception. In E. S. Bayrak Meydanoglu, R. Öztürk, D.
    Zamantılı Nayır, &#38; M. Klein (Eds.), <i>Current Issues in Business Management
    2024 </i> (pp. 57–78). Berlin: Peter Lang. <a href="https://doi.org/ 10.3726/b22936">https://doi.org/
    10.3726/b22936</a>'
  bibtex: '@inbook{Starke_Egbers_Josephs_Neumann_Quiring_Schilling_Stegemann_2025,
    place={Berlin}, title={Battling the Pink Tax: How Awareness Campaigns Shape Fairness
    and Brand Perception}, DOI={<a href="https://doi.org/ 10.3726/b22936"> 10.3726/b22936</a>},
    booktitle={Current Issues in Business Management 2024 }, publisher={Peter Lang},
    author={Starke, Eliza and Egbers, Angelina and Josephs, Lia Bo and Neumann, Alina
    and Quiring, Judith and Schilling, Jan and Stegemann, Manuel}, editor={Bayrak
    Meydanoglu, Ela Sibel and Öztürk, Riza and Zamantılı Nayır, Dilek and Klein, MügeEditors},
    year={2025}, pages={57–78} }'
  chicago: 'Starke, Eliza, Angelina Egbers, Lia Bo Josephs, Alina Neumann, Judith
    Quiring, Jan Schilling, and Manuel Stegemann. “Battling the Pink Tax: How Awareness
    Campaigns Shape Fairness and Brand Perception.” In <i>Current Issues in Business
    Management 2024 </i>, edited by Ela Sibel Bayrak Meydanoglu, Riza Öztürk, Dilek
    Zamantılı Nayır, and Müge Klein, 57–78. Berlin: Peter Lang, 2025. <a href="https://doi.org/
    10.3726/b22936">https://doi.org/ 10.3726/b22936</a>.'
  ieee: 'E. Starke <i>et al.</i>, “Battling the Pink Tax: How Awareness Campaigns
    Shape Fairness and Brand Perception,” in <i>Current Issues in Business Management
    2024 </i>, E. S. Bayrak Meydanoglu, R. Öztürk, D. Zamantılı Nayır, and M. Klein,
    Eds. Berlin: Peter Lang, 2025, pp. 57–78.'
  mla: 'Starke, Eliza, et al. “Battling the Pink Tax: How Awareness Campaigns Shape
    Fairness and Brand Perception.” <i>Current Issues in Business Management 2024
    </i>, edited by Ela Sibel Bayrak Meydanoglu et al., Peter Lang, 2025, pp. 57–78,
    doi:<a href="https://doi.org/ 10.3726/b22936"> 10.3726/b22936</a>.'
  short: 'E. Starke, A. Egbers, L.B. Josephs, A. Neumann, J. Quiring, J. Schilling,
    M. Stegemann, in: E.S. Bayrak Meydanoglu, R. Öztürk, D. Zamantılı Nayır, M. Klein
    (Eds.), Current Issues in Business Management 2024 , Peter Lang, Berlin, 2025,
    pp. 57–78.'
date_created: 2026-10-12T07:38:35Z
date_updated: 2026-10-15T08:28:40Z
doi: ' 10.3726/b22936'
editor:
- first_name: Ela Sibel
  full_name: Bayrak Meydanoglu, Ela Sibel
  last_name: Bayrak Meydanoglu
- first_name: Riza
  full_name: Öztürk, Riza
  last_name: Öztürk
- first_name: Dilek
  full_name: Zamantılı Nayır, Dilek
  last_name: Zamantılı Nayır
- first_name: Müge
  full_name: Klein, Müge
  last_name: Klein
language:
- iso: eng
page: 57-78
place: Berlin
publication: 'Current Issues in Business Management 2024 '
publication_identifier:
  eisbn:
  - ' 9783631938386'
publication_status: published
publisher: Peter Lang
status: public
title: 'Battling the Pink Tax: How Awareness Campaigns Shape Fairness and Brand Perception'
type: book_chapter
user_id: '261203'
year: '2025'
...