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1 Publikation
2013 | Buchbeitrag | FH-PUB-ID: 2999
Schäfers, Tobias, and Dieter Dahlhoff. “Die Beziehung zum Kunden gestalten.” Strategie und Technik des Automobilmarketing, edited by Franz-Rudolf Esch, Springer Fachmedien Wiesbaden, 2013, pp. 237–67, doi:10.1007/978-3-8349-3831-2_8.
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