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5 Publikationen
2024 | Buchbeitrag | FH-PUB-ID: 4962
Lindgreen, Adam ; Di Benedetto, C. Anthony ; Brodie, Roderick J. ; van der Borgh, Michel ; Schäfers, Tobias: Engaging in cross-disciplinary research. In: van der Borgh, M. ; Lindgreen, A. ; Schäfers, T. (Hrsg.): How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research. Cheltenham : Edward Elgar Publishing, 2024, S. 137–148
HSBI-PUB
| DOI
2024 | Buchbeitrag | FH-PUB-ID: 4963
Lindgreen, Adam ; Di Benedetto, C. Anthony ; Brodie, Roderick J. ; Schäfers, Tobias: The role of citations and other metrics to assess research quality. In: van der Borgh, M. ; Lindgreen, A. ; Schäfers, T. (Hrsg.): How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research. Cheltenham : Edward Elgar Publishing, 2024, S. 279–288
HSBI-PUB
| DOI
2024 | Buchbeitrag | FH-PUB-ID: 4964
Lindgreen, Adam ; Di Benedetto, C. Anthony ; Brodie, Roderick J. ; Schäfers, Tobias: Achieving research quality. In: van der Borgh, M. ; Lindgreen, A. ; Schäfers, T. (Hrsg.): How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research. Cheltenham : Edward Elgar Publishing, 2024, S. 324–332
HSBI-PUB
| DOI
2024 | Buchbeitrag | FH-PUB-ID: 4965
Lindgreen, Adam ; Di Benedetto, C. Anthony ; Brodie, Roderick J. ; Naudé, Peter ; Schäfers, Tobias: Translating research into teaching. In: van der Borgh, M. ; Lindgreen, A. ; Schäfers, T. (Hrsg.): How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research. Cheltenham : Edward Elgar Publishing, 2024, S. 347–363
HSBI-PUB
| DOI