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1 Publikation
2022 | Artikel | FH-PUB-ID: 2982
Schäfers, T., Leban, M., & Vogt, F. (2022). On-demand features: Consumer reactions to tangibility and pricing structure. Journal of Business Research, 139, 751–761. https://doi.org/10.1016/j.jbusres.2021.09.054
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