Please note that HSBI-PUB no longer supports Internet Explorer versions 8 or 9 (or earlier).
We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.
1 Publikation
2012 | Artikel | FH-PUB-ID: 5615
@article{Schröder_Hruschka_2012, title={Response measurement and optimization of direct mailings}, volume={62}, DOI={10.1007/s11301-012-0088-3}, number={3–4}, journal={Journal für Betriebswirtschaft}, publisher={Springer Science and Business Media LLC}, author={Schröder, Nadine and Hruschka, Harald}, year={2012}, pages={261–308} }
HSBI-PUB
| DOI