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2019 | Konferenzbeitrag | FH-PUB-ID: 1760
Bäumer F, Buff B. How to Boost Customer Relationship Management via Web Mining Benefiting from the Glass Customer’s Openness. In: Hammoudi S, Quix C, Bernardino J, eds. Proceedings of the 8th International Conference on Data Science, Technology and Applications. Vol 1. SciTePress; 2019:129-136. doi:10.5220/0007828301290136
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