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4 Publikationen
2025 | Konferenzbeitrag | FH-PUB-ID: 6032
Haas, C., & Kampe, T. (2025). KI im Content Marketing - Auswirkungen, Potentiale und Optionen für Unternehmen am Beispiel der Website. In KI@HSBI Kongress 2025 „Zukunft im Fokus“, Bielefeld, 03.06. Bielefeld.
HSBI-PUB
2022 | Lehrbuch | FH-PUB-ID: 3219
Wördenweber, M. (2022). Operatives Controlling - Band 2 (3rd ed.). Berlin: ESV Erich Schmidt Verlag.
HSBI-PUB
2022 | Konferenzbeitrag | FH-PUB-ID: 3128 | 
Starke, E., Stegemann, M., Linde, J. J., & Krafft, M. (2022). How to Communicate Sustainability in Tourism: Examining Value-Based Drivers for Advertising Effectiveness. Presented at the Annual Business Administration Conference, Istanbul.
HSBI-PUB
| Dateien verfügbar
2017 | Artikel | FH-PUB-ID: 3066
Preikschas, M. W., Cabanelas, P., Rüdiger, K., & Lampón, J. (2017). Value co-creation, dynamic capabilities and customer retention in industrial markets. Journal of Business & Industrial Marketing, 33(3), 409–420. https://doi.org/10.1108/JBIM-10-2014-0215
HSBI-PUB
| DOI