Value co-creation, dynamic capabilities and customer retention in industrial markets
M.W. Preikschas, P. Cabanelas, K. Rüdiger, J. Lampón, Journal of Business & Industrial Marketing 33 (2017) 409–420.
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Artikel
| Veröffentlicht
| Englisch
Autor*in
Preikschas, Michael W.;
Cabanelas, Pablo;
Rüdiger, Klaus
;
Lampón, Jesús
;
Lampón, JesúsStichworte
Erscheinungsjahr
Zeitschriftentitel
Journal of Business & Industrial Marketing
Band
33
Zeitschriftennummer
3
Seite
409-420
eISSN
FH-PUB-ID
Zitieren
Preikschas, Michael W. ; Cabanelas, Pablo ; Rüdiger, Klaus ; Lampón, Jesús: Value co-creation, dynamic capabilities and customer retention in industrial markets. In: Journal of Business & Industrial Marketing Bd. 33, Emerald Publishing Limited (2017), Nr. 3, S. 409–420
Preikschas MW, Cabanelas P, Rüdiger K, Lampón J. Value co-creation, dynamic capabilities and customer retention in industrial markets. Journal of Business & Industrial Marketing. 2017;33(3):409-420. doi:10.1108/JBIM-10-2014-0215
Preikschas, M. W., Cabanelas, P., Rüdiger, K., & Lampón, J. (2017). Value co-creation, dynamic capabilities and customer retention in industrial markets. Journal of Business & Industrial Marketing, 33(3), 409–420. https://doi.org/10.1108/JBIM-10-2014-0215
@article{Preikschas_Cabanelas_Rüdiger_Lampón_2017, title={Value co-creation, dynamic capabilities and customer retention in industrial markets}, volume={33}, DOI={10.1108/JBIM-10-2014-0215}, number={3}, journal={Journal of Business & Industrial Marketing}, publisher={Emerald Publishing Limited}, author={Preikschas, Michael W. and Cabanelas, Pablo and Rüdiger, Klaus and Lampón, Jesús}, year={2017}, pages={409–420} }
Preikschas, Michael W., Pablo Cabanelas, Klaus Rüdiger, and Jesús Lampón. “Value Co-Creation, Dynamic Capabilities and Customer Retention in Industrial Markets.” Journal of Business & Industrial Marketing 33, no. 3 (2017): 409–20. https://doi.org/10.1108/JBIM-10-2014-0215.
M. W. Preikschas, P. Cabanelas, K. Rüdiger, and J. Lampón, “Value co-creation, dynamic capabilities and customer retention in industrial markets,” Journal of Business & Industrial Marketing, vol. 33, no. 3, pp. 409–420, 2017.
Preikschas, Michael W., et al. “Value Co-Creation, Dynamic Capabilities and Customer Retention in Industrial Markets.” Journal of Business & Industrial Marketing, vol. 33, no. 3, Emerald Publishing Limited, 2017, pp. 409–20, doi:10.1108/JBIM-10-2014-0215.
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