How to Communicate Sustainability in Tourism: Examining Value-Based Drivers for Advertising Effectiveness
E. Starke, M. Stegemann, J.J. Linde, M. Krafft, in: 2022.
Download
Konferenzbeitrag
| Englisch
Autor*in
Starke, Eliza;
Stegemann, Manuel
;
Linde, Janine Julia;
Krafft, Manfred
;
Linde, Janine Julia;
Krafft, ManfredStichworte
Erscheinungsjahr
Konferenz
Annual Business Administration Conference
Konferenzort
Istanbul
Konferenzdatum
2022-11-18 – 2022-11-18
FH-PUB-ID
Zitieren
Starke, Eliza ; Stegemann, Manuel ; Linde, Janine Julia ; Krafft, Manfred: How to Communicate Sustainability in Tourism: Examining Value-Based Drivers for Advertising Effectiveness. In: , 2022
Starke E, Stegemann M, Linde JJ, Krafft M. How to Communicate Sustainability in Tourism: Examining Value-Based Drivers for Advertising Effectiveness. In: ; 2022.
Starke, E., Stegemann, M., Linde, J. J., & Krafft, M. (2022). How to Communicate Sustainability in Tourism: Examining Value-Based Drivers for Advertising Effectiveness. Presented at the Annual Business Administration Conference, Istanbul.
@inproceedings{Starke_Stegemann_Linde_Krafft_2022, title={How to Communicate Sustainability in Tourism: Examining Value-Based Drivers for Advertising Effectiveness}, author={Starke, Eliza and Stegemann, Manuel and Linde, Janine Julia and Krafft, Manfred}, year={2022} }
Starke, Eliza, Manuel Stegemann, Janine Julia Linde, and Manfred Krafft. “How to Communicate Sustainability in Tourism: Examining Value-Based Drivers for Advertising Effectiveness,” 2022.
E. Starke, M. Stegemann, J. J. Linde, and M. Krafft, “How to Communicate Sustainability in Tourism: Examining Value-Based Drivers for Advertising Effectiveness,” presented at the Annual Business Administration Conference, Istanbul, 2022.
Starke, Eliza, et al. How to Communicate Sustainability in Tourism: Examining Value-Based Drivers for Advertising Effectiveness. 2022.
Volltext(e)
Name
Access Level
Open Access
Zuletzt Hochgeladen
2023-05-31T19:46:21Z
Google Scholar