This article is… Consumer reactions to unfinished teasers for digital content
T. Mandler, G.P. Cziehso, T. Schäfers, A. Kupfer, A. Mafael, Psychology & Marketing (2024).
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Mandler, Timo;
Cziehso, Gerrit P.;
Schäfers, Tobias
;
Kupfer, Ann‐Kristin;
Mafael, Alexander
;
Kupfer, Ann‐Kristin;
Mafael, AlexanderEinrichtung
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Psychology & Marketing
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Mandler, Timo ; Cziehso, Gerrit P. ; Schäfers, Tobias ; Kupfer, Ann‐Kristin ; Mafael, Alexander: This article is… Consumer reactions to unfinished teasers for digital content. In: Psychology & Marketing, Wiley (2024)
Mandler T, Cziehso GP, Schäfers T, Kupfer A, Mafael A. This article is… Consumer reactions to unfinished teasers for digital content. Psychology & Marketing. 2024. doi:10.1002/mar.22098
Mandler, T., Cziehso, G. P., Schäfers, T., Kupfer, A., & Mafael, A. (2024). This article is… Consumer reactions to unfinished teasers for digital content. Psychology & Marketing. https://doi.org/10.1002/mar.22098
@article{Mandler_Cziehso_Schäfers_Kupfer_Mafael_2024, title={This article is… Consumer reactions to unfinished teasers for digital content}, DOI={10.1002/mar.22098}, journal={Psychology & Marketing}, publisher={Wiley}, author={Mandler, Timo and Cziehso, Gerrit P. and Schäfers, Tobias and Kupfer, Ann‐Kristin and Mafael, Alexander}, year={2024} }
Mandler, Timo, Gerrit P. Cziehso, Tobias Schäfers, Ann‐Kristin Kupfer, and Alexander Mafael. “This Article Is… Consumer Reactions to Unfinished Teasers for Digital Content.” Psychology & Marketing, 2024. https://doi.org/10.1002/mar.22098.
T. Mandler, G. P. Cziehso, T. Schäfers, A. Kupfer, and A. Mafael, “This article is… Consumer reactions to unfinished teasers for digital content,” Psychology & Marketing, 2024.
Mandler, Timo, et al. “This Article Is… Consumer Reactions to Unfinished Teasers for Digital Content.” Psychology & Marketing, Wiley, 2024, doi:10.1002/mar.22098.
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