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1 Publikation
2011 | Buchbeitrag | FH-PUB-ID: 3007
Schäfers T, Gräßler M, Gresel R. Dialogmarketing in Marktnischen aus Konsumentenperspektive. In: Dialogmarketing Perspektiven 2010/2011. Wiesbaden: Gabler; 2011:131-148. doi:10.1007/978-3-8349-6593-6_7
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