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1 Publikation
2011 | Buchbeitrag | FH-PUB-ID: 3007
Schäfers, T., Gräßler, M., & Gresel, R. (2011). Dialogmarketing in Marktnischen aus Konsumentenperspektive. In Dialogmarketing Perspektiven 2010/2011 (pp. 131–148). Wiesbaden: Gabler. https://doi.org/10.1007/978-3-8349-6593-6_7
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