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1 Publikation
2015 | Artikel | FH-PUB-ID: 2996
@article{Zoellner_Schäfers_2015, title={Do Price Promotions Help or Hurt Premium-Product Brands?}, volume={55}, DOI={10.2501/JAR-2015-008}, number={3}, journal={Journal of Advertising Research}, publisher={WARC Limited}, author={Zoellner, Felix and Schäfers, Tobias}, year={2015}, pages={270–283} }
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