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1 Publikation
2015 | Artikel | FH-PUB-ID: 2996
Zoellner, Felix, and Tobias Schäfers. “Do Price Promotions Help or Hurt Premium-Product Brands?” Journal of Advertising Research 55, no. 3 (2015): 270–83. https://doi.org/10.2501/JAR-2015-008.
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