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2016 | Artikel | FH-PUB-ID: 2994
Benoit (nee Moeller), S., Schäfers, T., & Heider, R. (2016). Understanding on-the-go consumption: Identifying and quantifying its determinants. Journal of Retailing and Consumer Services, 31, 32–42. https://doi.org/10.1016/j.jretconser.2016.03.003
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