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1 Publikation
2020 | Artikel | FH-PUB-ID: 2986
@article{Cobbs_Schäfers_Groza_2020, title={Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements}, volume={28}, DOI={10.1080/10696679.2020.1768869}, number={4}, journal={Journal of Marketing Theory and Practice}, publisher={Informa UK Limited}, author={Cobbs, Joe and Schäfers, Tobias and Groza, Mark D.}, year={2020}, pages={357–372} }
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