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1 Publikation


2020 | Artikel | FH-PUB-ID: 2986
J. Cobbs, T. Schäfers, and M. D. Groza, “Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements,” Journal of Marketing Theory and Practice, vol. 28, no. 4, pp. 357–372, 2020.
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Zitationsstil: IEEE

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