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2 Publikationen
2024 | Konferenzbeitrag | FH-PUB-ID: 4591 | 
Wattenberg, Malte: Integration of Successful Customer Engagement for SMEs on Social Media. In: European Conference on Social Media. Bd. 11 : Academic Conferences International Ltd, 2024, S. 273–281
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2023 | Artikel | FH-PUB-ID: 3709
Knauf, Helen ; Schramme, Annamareike: #mamanblogeuse and #mamablogger_de. A cross-country comparison on the concept of mothers and motherhood on Instagram. In: Popular Communication Bd. 21, Taylor & Francis (2023), Nr. 3–4, S. 232–246
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