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2 Publikationen
2024 | Konferenzbeitrag | FH-PUB-ID: 4591 | 
Wattenberg M. Integration of Successful Customer Engagement for SMEs on Social Media. In: European Conference on Social Media. Vol 11. Academic Conferences International Ltd; 2024:273-281. doi:10.34190/ecsm.11.1.2308
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2023 | Artikel | FH-PUB-ID: 3709
Knauf H, Schramme A. #mamanblogeuse and #mamablogger_de. A cross-country comparison on the concept of mothers and motherhood on Instagram. Popular Communication. 2023;21(3-4):232-246. doi:10.1080/15405702.2023.2280683
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