Theoretical Foundations of Customer Engagement in Social Media – Implications for Businesses

Wattenberg M. Theoretical Foundations of Customer Engagement in Social Media – Implications for Businesses. In: Coman A, Vasilache S, eds. Social Computing and Social Media. 16th International Conference, SCSM 2024, Held as Part of the 26th HCI International Conference, HCII 2024, Washington, DC, USA, June 29–July 4, 2024, Proceedings, Part II. Lecture Notes in Computer Science. Cham: Springer Nature Switzerland; 2024:370-387. doi:10.1007/978-3-031-61305-0_26

Wattenberg, M. (2024). Theoretical Foundations of Customer Engagement in Social Media – Implications for Businesses. In A. Coman & S. Vasilache (Eds.), Social Computing and Social Media. 16th International Conference, SCSM 2024, Held as Part of the 26th HCI International Conference, HCII 2024, Washington, DC, USA, June 29–July 4, 2024, Proceedings, Part II (pp. 370–387). Cham: Springer Nature Switzerland. https://doi.org/10.1007/978-3-031-61305-0_26

@inproceedings{Wattenberg_2024, place={Cham}, series={Lecture Notes in Computer Science}, title={Theoretical Foundations of Customer Engagement in Social Media – Implications for Businesses}, DOI={10.1007/978-3-031-61305-0_26}, booktitle={Social Computing and Social Media. 16th International Conference, SCSM 2024, Held as Part of the 26th HCI International Conference, HCII 2024, Washington, DC, USA, June 29–July 4, 2024, Proceedings, Part II}, publisher={Springer Nature Switzerland}, author={Wattenberg, Malte}, editor={Coman, Adela and Vasilache, SimonaEditors}, year={2024}, pages={370–387}, collection={Lecture Notes in Computer Science} }

Wattenberg, Malte. “Theoretical Foundations of Customer Engagement in Social Media – Implications for Businesses.” In Social Computing and Social Media. 16th International Conference, SCSM 2024, Held as Part of the 26th HCI International Conference, HCII 2024, Washington, DC, USA, June 29–July 4, 2024, Proceedings, Part II, edited by Adela Coman and Simona Vasilache, 370–87. Lecture Notes in Computer Science. Cham: Springer Nature Switzerland, 2024. https://doi.org/10.1007/978-3-031-61305-0_26.

M. Wattenberg, “Theoretical Foundations of Customer Engagement in Social Media – Implications for Businesses,” in Social Computing and Social Media. 16th International Conference, SCSM 2024, Held as Part of the 26th HCI International Conference, HCII 2024, Washington, DC, USA, June 29–July 4, 2024, Proceedings, Part II, Washington, DC, USA, 2024, pp. 370–387.

Wattenberg, Malte. “Theoretical Foundations of Customer Engagement in Social Media – Implications for Businesses.” Social Computing and Social Media. 16th International Conference, SCSM 2024, Held as Part of the 26th HCI International Conference, HCII 2024, Washington, DC, USA, June 29–July 4, 2024, Proceedings, Part II, edited by Adela Coman and Simona Vasilache, Springer Nature Switzerland, 2024, pp. 370–87, doi:10.1007/978-3-031-61305-0_26.