Leveraging purchase regularity for predicting customer behavior the easy way
T. Reutterer, M. Platzer, N. Schröder, International Journal of Research in Marketing 38 (2021) 194–215.
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Artikel
| Veröffentlicht
| Englisch
Autor*in
Reutterer, Thomas;
Platzer, Michael;
Schröder, Nadine
Einrichtung
Erscheinungsjahr
Zeitschriftentitel
International Journal of Research in Marketing
Band
38
Zeitschriftennummer
1
Seite
194-215
ISSN
FH-PUB-ID
Zitieren
Reutterer, Thomas ; Platzer, Michael ; Schröder, Nadine: Leveraging purchase regularity for predicting customer behavior the easy way. In: International Journal of Research in Marketing Bd. 38, Elsevier BV (2021), Nr. 1, S. 194–215
Reutterer T, Platzer M, Schröder N. Leveraging purchase regularity for predicting customer behavior the easy way. International Journal of Research in Marketing. 2021;38(1):194-215. doi:10.1016/j.ijresmar.2020.09.002
Reutterer, T., Platzer, M., & Schröder, N. (2021). Leveraging purchase regularity for predicting customer behavior the easy way. International Journal of Research in Marketing, 38(1), 194–215. https://doi.org/10.1016/j.ijresmar.2020.09.002
@article{Reutterer_Platzer_Schröder_2021, title={Leveraging purchase regularity for predicting customer behavior the easy way}, volume={38}, DOI={10.1016/j.ijresmar.2020.09.002}, number={1}, journal={International Journal of Research in Marketing}, publisher={Elsevier BV}, author={Reutterer, Thomas and Platzer, Michael and Schröder, Nadine}, year={2021}, pages={194–215} }
Reutterer, Thomas, Michael Platzer, and Nadine Schröder. “Leveraging Purchase Regularity for Predicting Customer Behavior the Easy Way.” International Journal of Research in Marketing 38, no. 1 (2021): 194–215. https://doi.org/10.1016/j.ijresmar.2020.09.002.
T. Reutterer, M. Platzer, and N. Schröder, “Leveraging purchase regularity for predicting customer behavior the easy way,” International Journal of Research in Marketing, vol. 38, no. 1, pp. 194–215, 2021.
Reutterer, Thomas, et al. “Leveraging Purchase Regularity for Predicting Customer Behavior the Easy Way.” International Journal of Research in Marketing, vol. 38, no. 1, Elsevier BV, 2021, pp. 194–215, doi:10.1016/j.ijresmar.2020.09.002.
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