PUBLIKATIONSSERVER

Nadine Schröder

Fachbereich Wirtschaft
https://orcid.org/0000-0002-7190-7510

16 Publikationen

Alle markieren

[16]
2025 | Konferenzbeitrag | FH-PUB-ID: 6179
How Shopping Clubs Work: Differential Effects of Nudges Across the Customer Decision Journey
N. Schröder, C. Schamp, T. Reutterer, in: 2025.
HSBI-PUB | Download (ext.)
 
[15]
2025 | Konferenzbeitrag | FH-PUB-ID: 6180
Advancing Contingent Paradigms Evaluating Model Fit in Structural Equation Modeling
T. Niemand, N. Schröder, A. Falke, R. Mai, in: 2025.
HSBI-PUB
 
[14]
2025 | Konferenzbeitrag | FH-PUB-ID: 6181
The Role of Cues in Healthy and Sustainable Food Choices – A Comparative Study of Online and Offline Grocery Shopping
N. Schröder, C.D. Schultz, F. Paetz, in: 2025.
HSBI-PUB
 
[13]
2025 | Artikel | FH-PUB-ID: 6176 | OA
Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice
N. Schröder, C.D. Schultz, F. Paetz, A. Grzadziel, M. Clegg, Schmalenbach Journal of Business Research (2025).
HSBI-PUB | DOI | Download (ext.)
 
[12]
2022 | Artikel | FH-PUB-ID: 5607
The carrot and the stick in online reviews: determinants of un-/helpfulness voting choices
F. Sengo Furtado, T. Reutterer, N. Schröder, Journal of Business Economics 92 (2022) 565–590.
HSBI-PUB | DOI
 
[11]
2022 | Artikel | FH-PUB-ID: 5605
The influence of values in sustainable consumption among millennials
A. Falke, N. Schröder, C. Hofmann, Journal of Business Economics 92 (2022) 899–928.
HSBI-PUB | DOI
 
[10]
2021 | Artikel | FH-PUB-ID: 5608
Leveraging purchase regularity for predicting customer behavior the easy way
T. Reutterer, M. Platzer, N. Schröder, International Journal of Research in Marketing 38 (2021) 194–215.
HSBI-PUB | DOI
 
[9]
2021 | Artikel | FH-PUB-ID: 5606
New Context-Specific Fit Criteria to reveal additional Insights in Structural Equation Modeling
N. Schröder, A. Falke, H. Endres, Academy of Management Proceedings 2021 (2021).
HSBI-PUB | DOI
 
[8]
2021 | Konferenzbeitrag | FH-PUB-ID: 5604
Location Planning & Analysis Using Uncertain Data
F. Kellner, N. Schröder, in: IEEE (Ed.), 2021 International Conference on Decision Aid Sciences and Application (DASA), IEEE, 2021, pp. 720–723.
HSBI-PUB | DOI
 
[7]
2020 | Artikel | FH-PUB-ID: 5609
A first fit index on estimation accuracy in structural equation models
A. Falke, N. Schröder, H. Endres, Journal of Business Economics 90 (2020) 277–302.
HSBI-PUB | DOI
 
[6]
2019 | Artikel | FH-PUB-ID: 5610
Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool
N. Schröder, A. Falke, H. Hruschka, T. Reutterer, Journal of Interactive Marketing 47 (2019) 181–197.
HSBI-PUB | DOI
 
[5]
2018 | Artikel | FH-PUB-ID: 5611
Data Mining mit unsicheren Daten
F. Kellner, N. Schröder, HMD Praxis der Wirtschaftsinformatik 55 (2018) 601–613.
HSBI-PUB | DOI
 
[4]
2017 | Artikel | FH-PUB-ID: 5612
Using Multidimensional Item Response Theory Models to Explain Multi-Category Purchases
N. Schröder, Marketing ZFP 39 (2017) 27–37.
HSBI-PUB | DOI
 
[3]
2017 | Artikel | FH-PUB-ID: 5613
Comparing alternatives to account for unobserved heterogeneity in direct marketing models
N. Schröder, H. Hruschka, Decision Support Systems 103 (2017) 24–33.
HSBI-PUB | DOI
 
[2]
2016 | Artikel | FH-PUB-ID: 5614
Investigating the effects of mailing variables and endogeneity on mailing decisions
N. Schröder, H. Hruschka, European Journal of Operational Research 250 (2016) 579–589.
HSBI-PUB | DOI
 
[1]
2012 | Artikel | FH-PUB-ID: 5615
Response measurement and optimization of direct mailings
N. Schröder, H. Hruschka, Journal Für Betriebswirtschaft 62 (2012) 261–308.
HSBI-PUB | DOI
 
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16 Publikationen

Alle markieren

[16]
2025 | Konferenzbeitrag | FH-PUB-ID: 6179
How Shopping Clubs Work: Differential Effects of Nudges Across the Customer Decision Journey
N. Schröder, C. Schamp, T. Reutterer, in: 2025.
HSBI-PUB | Download (ext.)
 
[15]
2025 | Konferenzbeitrag | FH-PUB-ID: 6180
Advancing Contingent Paradigms Evaluating Model Fit in Structural Equation Modeling
T. Niemand, N. Schröder, A. Falke, R. Mai, in: 2025.
HSBI-PUB
 
[14]
2025 | Konferenzbeitrag | FH-PUB-ID: 6181
The Role of Cues in Healthy and Sustainable Food Choices – A Comparative Study of Online and Offline Grocery Shopping
N. Schröder, C.D. Schultz, F. Paetz, in: 2025.
HSBI-PUB
 
[13]
2025 | Artikel | FH-PUB-ID: 6176 | OA
Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice
N. Schröder, C.D. Schultz, F. Paetz, A. Grzadziel, M. Clegg, Schmalenbach Journal of Business Research (2025).
HSBI-PUB | DOI | Download (ext.)
 
[12]
2022 | Artikel | FH-PUB-ID: 5607
The carrot and the stick in online reviews: determinants of un-/helpfulness voting choices
F. Sengo Furtado, T. Reutterer, N. Schröder, Journal of Business Economics 92 (2022) 565–590.
HSBI-PUB | DOI
 
[11]
2022 | Artikel | FH-PUB-ID: 5605
The influence of values in sustainable consumption among millennials
A. Falke, N. Schröder, C. Hofmann, Journal of Business Economics 92 (2022) 899–928.
HSBI-PUB | DOI
 
[10]
2021 | Artikel | FH-PUB-ID: 5608
Leveraging purchase regularity for predicting customer behavior the easy way
T. Reutterer, M. Platzer, N. Schröder, International Journal of Research in Marketing 38 (2021) 194–215.
HSBI-PUB | DOI
 
[9]
2021 | Artikel | FH-PUB-ID: 5606
New Context-Specific Fit Criteria to reveal additional Insights in Structural Equation Modeling
N. Schröder, A. Falke, H. Endres, Academy of Management Proceedings 2021 (2021).
HSBI-PUB | DOI
 
[8]
2021 | Konferenzbeitrag | FH-PUB-ID: 5604
Location Planning & Analysis Using Uncertain Data
F. Kellner, N. Schröder, in: IEEE (Ed.), 2021 International Conference on Decision Aid Sciences and Application (DASA), IEEE, 2021, pp. 720–723.
HSBI-PUB | DOI
 
[7]
2020 | Artikel | FH-PUB-ID: 5609
A first fit index on estimation accuracy in structural equation models
A. Falke, N. Schröder, H. Endres, Journal of Business Economics 90 (2020) 277–302.
HSBI-PUB | DOI
 
[6]
2019 | Artikel | FH-PUB-ID: 5610
Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool
N. Schröder, A. Falke, H. Hruschka, T. Reutterer, Journal of Interactive Marketing 47 (2019) 181–197.
HSBI-PUB | DOI
 
[5]
2018 | Artikel | FH-PUB-ID: 5611
Data Mining mit unsicheren Daten
F. Kellner, N. Schröder, HMD Praxis der Wirtschaftsinformatik 55 (2018) 601–613.
HSBI-PUB | DOI
 
[4]
2017 | Artikel | FH-PUB-ID: 5612
Using Multidimensional Item Response Theory Models to Explain Multi-Category Purchases
N. Schröder, Marketing ZFP 39 (2017) 27–37.
HSBI-PUB | DOI
 
[3]
2017 | Artikel | FH-PUB-ID: 5613
Comparing alternatives to account for unobserved heterogeneity in direct marketing models
N. Schröder, H. Hruschka, Decision Support Systems 103 (2017) 24–33.
HSBI-PUB | DOI
 
[2]
2016 | Artikel | FH-PUB-ID: 5614
Investigating the effects of mailing variables and endogeneity on mailing decisions
N. Schröder, H. Hruschka, European Journal of Operational Research 250 (2016) 579–589.
HSBI-PUB | DOI
 
[1]
2012 | Artikel | FH-PUB-ID: 5615
Response measurement and optimization of direct mailings
N. Schröder, H. Hruschka, Journal Für Betriebswirtschaft 62 (2012) 261–308.
HSBI-PUB | DOI
 
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