Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool
N. Schröder, A. Falke, H. Hruschka, T. Reutterer, Journal of Interactive Marketing 47 (2019) 181–197.
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Artikel
| Veröffentlicht
| Englisch
Autor*in
Schröder, Nadine
;
Falke, Andreas;
Hruschka, Harald;
Reutterer, Thomas
;
Falke, Andreas;
Hruschka, Harald;
Reutterer, ThomasEinrichtung
Erscheinungsjahr
Zeitschriftentitel
Journal of Interactive Marketing
Band
47
Zeitschriftennummer
1
Seite
181-197
ISSN
eISSN
FH-PUB-ID
Zitieren
Schröder, Nadine ; Falke, Andreas ; Hruschka, Harald ; Reutterer, Thomas: Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool. In: Journal of Interactive Marketing Bd. 47, SAGE Publications (2019), Nr. 1, S. 181–197
Schröder N, Falke A, Hruschka H, Reutterer T. Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool. Journal of Interactive Marketing. 2019;47(1):181-197. doi:10.1016/j.intmar.2019.05.003
Schröder, N., Falke, A., Hruschka, H., & Reutterer, T. (2019). Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool. Journal of Interactive Marketing, 47(1), 181–197. https://doi.org/10.1016/j.intmar.2019.05.003
@article{Schröder_Falke_Hruschka_Reutterer_2019, title={Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool}, volume={47}, DOI={10.1016/j.intmar.2019.05.003}, number={1}, journal={Journal of Interactive Marketing}, publisher={SAGE Publications}, author={Schröder, Nadine and Falke, Andreas and Hruschka, Harald and Reutterer, Thomas}, year={2019}, pages={181–197} }
Schröder, Nadine, Andreas Falke, Harald Hruschka, and Thomas Reutterer. “Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool.” Journal of Interactive Marketing 47, no. 1 (2019): 181–97. https://doi.org/10.1016/j.intmar.2019.05.003.
N. Schröder, A. Falke, H. Hruschka, and T. Reutterer, “Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool,” Journal of Interactive Marketing, vol. 47, no. 1, pp. 181–197, 2019.
Schröder, Nadine, et al. “Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool.” Journal of Interactive Marketing, vol. 47, no. 1, SAGE Publications, 2019, pp. 181–97, doi:10.1016/j.intmar.2019.05.003.
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