Comparing alternatives to account for unobserved heterogeneity in direct marketing models
N. Schröder, H. Hruschka, Decision Support Systems 103 (2017) 24–33.
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Artikel
| Veröffentlicht
| Englisch
Autor*in
Schröder, Nadine
;
Hruschka, Harald
;
Hruschka, HaraldEinrichtung
Erscheinungsjahr
Zeitschriftentitel
Decision Support Systems
Band
103
Seite
24-33
ISSN
FH-PUB-ID
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Schröder, Nadine ; Hruschka, Harald: Comparing alternatives to account for unobserved heterogeneity in direct marketing models. In: Decision Support Systems Bd. 103, Elsevier BV (2017), S. 24–33
Schröder N, Hruschka H. Comparing alternatives to account for unobserved heterogeneity in direct marketing models. Decision Support Systems. 2017;103:24-33. doi:10.1016/j.dss.2017.08.005
Schröder, N., & Hruschka, H. (2017). Comparing alternatives to account for unobserved heterogeneity in direct marketing models. Decision Support Systems, 103, 24–33. https://doi.org/10.1016/j.dss.2017.08.005
@article{Schröder_Hruschka_2017, title={Comparing alternatives to account for unobserved heterogeneity in direct marketing models}, volume={103}, DOI={10.1016/j.dss.2017.08.005}, journal={Decision Support Systems}, publisher={Elsevier BV}, author={Schröder, Nadine and Hruschka, Harald}, year={2017}, pages={24–33} }
Schröder, Nadine, and Harald Hruschka. “Comparing Alternatives to Account for Unobserved Heterogeneity in Direct Marketing Models.” Decision Support Systems 103 (2017): 24–33. https://doi.org/10.1016/j.dss.2017.08.005.
N. Schröder and H. Hruschka, “Comparing alternatives to account for unobserved heterogeneity in direct marketing models,” Decision Support Systems, vol. 103, pp. 24–33, 2017.
Schröder, Nadine, and Harald Hruschka. “Comparing Alternatives to Account for Unobserved Heterogeneity in Direct Marketing Models.” Decision Support Systems, vol. 103, Elsevier BV, 2017, pp. 24–33, doi:10.1016/j.dss.2017.08.005.
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